Wendy De La Rosa

Wendy De La Rosa is a behavioral scientist and private equity investor with a focus on financial well-being. She has worked as a researcher at The Wharton School and has invested in private equity. Wendy is the co-founder of Common Cents Lab, which works to improve financial well-being for low- to moderate-income people. She is known for her expertise in behavioral science and her ability to apply research to real-world problems. Wendy is also a sought-after speaker and has given talks at several conferences. She is based in Philadelphia.