Wim Lagae

Wim Lagae is a professor of sports marketing with a background in sports and marketing. He has written several books, including Koerszaken and Koersdromen, and is now working on a new book about all sports that interest the marketing world. He is also an amateur sportsman and former youth athlete. Lagae is known for his expertise in sports marketing and his ability to connect marketing with sports. He is a sought-after speaker and consultant in the field of sports marketing.