Impact Pricing
Mark Stiving, Ph.D.
EN1010 episodes
businessmarketingeducationhow to
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Episodes (1010)
Buyer Insight: The Value Was Always There
Impact Pricing
Sep 11, 202614:13completed
The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Domin...
Impact Pricing
Sep 7, 202631:23failed
Buyer Insight: Hidden Problems, Hidden Value
Impact Pricing
Sep 4, 20262:59failed
AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Fo...
Impact Pricing
Aug 31, 202634:33pending
Buyer Insight: The Case for Token-Based Pricing
Impact Pricing
Aug 28, 20264:08pending
What Are You Really Charging For? The Business Problem Behind AI Pricing with Ma...
Impact Pricing
Aug 24, 202632:18pending
Buyer Insight: Stop Measuring WTP. Start Shaping It.
Impact Pricing
Aug 21, 20263:44pending
Stop Asking AI "What Should I Charge?" with George Boretos
Impact Pricing
Aug 17, 202627:51pending
Buyer Insight: The Business Case Nobody Built
Impact Pricing
Aug 14, 20263:16pending
#LivePricingCoachingWithMarkStiving: From 35% to 70% Win Rates, Mark Richman's P...
Impact Pricing
Aug 10, 202637:19pending
Buyer Insight: You Didn't Lose the Deal. You Lost the Commitment.
Impact Pricing
Aug 7, 20263:42pending
Why Buyers Trust Salespeople Who Don't Need the Sale with Michael Barbarita
Impact Pricing
Aug 3, 202623:39pending
Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn't The Answer)
Impact Pricing
Jul 31, 20263:28pending
The Price of Influence: Why People Don't Buy Your Ideas with Claire Wang
Impact Pricing
Jul 27, 202625:25pending
Buyer Insight: What Is a Pig Worth?
Impact Pricing
Jul 24, 20263:26pending
The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
Impact Pricing
Jul 20, 202625:39pending
Buyer Insight: The Information Trap Is Killing Your Deals
Impact Pricing
Jul 17, 20264:00pending
Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson
Impact Pricing
Jul 13, 202634:05pending
Buyer Insight: Being Chosen Isn't Winning
Impact Pricing
Jul 10, 20264:25pending
The Hardest Part of Every Buying Decision with Dan Rochon
Impact Pricing
Jul 6, 202631:38pending
Buyer Insight: I Was Wrong About Will I
Impact Pricing
Jul 3, 20267:36pending
Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Wait...
Impact Pricing
Jun 29, 202627:04pending
Buyer Insight: Your Wins Are Lying To You
Impact Pricing
Jun 26, 20264:14pending
How to Price When AI Becomes Your Buyer with Steven Forth
Impact Pricing
Jun 22, 202627:41pending
Buyer Insight: Willingness to Pay Isn't About Your Product
Impact Pricing
Jun 19, 20263:17pending
Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walt...
Impact Pricing
Jun 15, 202625:25pending
Buyer Insight: Why More Features Make It Harder to Buy
Impact Pricing
Jun 12, 20263:02pending
The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Mi...
Impact Pricing
Jun 8, 202630:47pending
Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?
Impact Pricing
Jun 5, 20264:12pending
Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict wit...
Impact Pricing
Jun 1, 202633:59pending
Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't
Impact Pricing
May 29, 20265:44pending
AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman
Impact Pricing
May 25, 202630:51pending
Buyer Insight: Credits Trade Clarity for Flexibility
Impact Pricing
May 22, 20264:04pending
Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Ba...
Impact Pricing
May 18, 202629:46pending
Buyer Insight: If Buyers Can't Explain It, You've Not Sold It
Impact Pricing
May 15, 20263:37pending
The Four Conversations That Change How Buyers Decide with Blair Enns
Impact Pricing
May 11, 202628:56pending
Buyer Insight: Why AI Is Making SaaS Metrics Grow Up
Impact Pricing
May 8, 20264:40pending
Why the Same Product Shouldn't Have One Price (And What to Do Instead) with Bobb...
Impact Pricing
May 4, 202630:36pending
Buyer Insight: Credits Are Both Billing and Currency and That's the Problem
Impact Pricing
May 1, 20264:38failed
How to Change Prices and Predict Them Without Guessing with Felix Hoffmann
Impact Pricing
Apr 27, 202629:14failed
Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still...
Impact Pricing
Apr 24, 20263:50failed
"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker
Impact Pricing
Apr 20, 202631:45failed
Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buyin...
Impact Pricing
Apr 17, 20265:35failed
Gap Selling: Why Price Depends on the Problem You Solve with Keenan
Impact Pricing
Apr 13, 202629:38failed
Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
Impact Pricing
Apr 10, 20263:21failed
Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale...
Impact Pricing
Apr 6, 202628:20failed
Buyer Insight: "We Lost on Price" – Truthful and Useless
Impact Pricing
Apr 3, 20264:10failed
How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim...
Impact Pricing
Mar 30, 202628:36failed
How to Quantify Value So Buyers Actually Believe It with Mark Stiving and Rebecc...
Impact Pricing
Mar 23, 202612:50completed
Blogcast: AI Didn't Kill Per-User Pricing. It Exposed It.
Impact Pricing
Mar 20, 20263:37failed
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