Impact Pricing
Mark Stiving, Ph.D.
EN1010 episodes
businessmarketingeducationhow to
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Episodes (1010)
Why Buyers Can't Articulate Their Real Problems (And Why That Matters for Pricin...
Impact Pricing
Mar 16, 202614:35failed
Blogcast: Price Is the Tradeoff
Impact Pricing
Mar 13, 20263:17failed
What Buyers Actually Pay For (Hint: It's Not Your Product) with Mark Stiving and...
Impact Pricing
Mar 10, 202613:52failed
Blogcast: Buyers Don't Buy Features
Impact Pricing
Mar 6, 20263:37failed
Buyers Buy Futures, Not Features: Understanding the "Let Me Think About It" Mome...
Impact Pricing
Mar 3, 202613:56pending
Why Pricing Feels Disconnected from Buyer Behavior (And What We're Missing) with...
Impact Pricing
Mar 2, 202613:11pending
Blogcast: Pricing AI: When Algorithms Replace Buyers
Impact Pricing
Feb 27, 20263:57pending
#CLASSIC Why I Teach Pricing: My Journey and Mission
Impact Pricing
Feb 23, 20265:09pending
Blogcast: Pricing AI: Three Levels of Value Visibility
Impact Pricing
Feb 20, 20266:33pending
Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth
Impact Pricing
Feb 16, 202631:29pending
Blogcast: AI Can't Own Pricing
Impact Pricing
Feb 13, 20264:56pending
From $500 to $20,000 a Month: What This Pricing Jump Reveals About Value with Al...
Impact Pricing
Feb 9, 202630:48pending
Blogcast: Pricing AI: Outcome-Based Pricing – The Holy Grail for AI
Impact Pricing
Feb 6, 20265:46pending
"You're Wrong" — A Friendly Pricing Debate on Buyer Context with Steven Forth an...
Impact Pricing
Feb 2, 202626:47pending
Blogcast: Credits: A Tool to Reveal Your Value Literacy
Impact Pricing
Jan 30, 20267:15pending
The Logic of Luxury Pricing: How Elite Brands Set Price with Kathryn Porritt
Impact Pricing
Jan 26, 202628:57pending
Blogcast: Credits: The Bridge Between AI Uncertainty and Value Clarity
Impact Pricing
Jan 23, 20265:49pending
Pricing and Billing: Where Strategy Meets Execution with Ryan Susanna
Impact Pricing
Jan 19, 202627:49pending
Blogcast: Designing Hybrid and Evolving Pricing Models for AI
Impact Pricing
Jan 16, 20265:44pending
How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
Impact Pricing
Jan 12, 202628:51pending
Blogcast: Pricing AI: Evaluating Pricing Metrics
Impact Pricing
Jan 9, 20265:08pending
Who's Accountable When AI Sets the Price? Pricing Governance in the Age of AI wi...
Impact Pricing
Jan 5, 202629:08pending
Blogcast: What PE Firms Miss in Pricing Due Diligence
Impact Pricing
Jan 2, 20262:55pending
Why Flipping "Good, Better, Best" Can Increase Revenue by 10% with Michael Mansa...
Impact Pricing
Dec 29, 202525:02pending
Blogcast: How to Define Powerful Market Segments
Impact Pricing
Dec 26, 20256:06pending
The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overn...
Impact Pricing
Dec 22, 202529:23pending
Blogcast: Shareholder Value Is an Outcome, Not a Strategy
Impact Pricing
Dec 19, 20253:26pending
Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cl...
Impact Pricing
Dec 15, 202530:27pending
Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics
Impact Pricing
Dec 12, 20254:32pending
How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlaho...
Impact Pricing
Dec 8, 202530:12pending
Blogcast: Nobody Wants to Buy AI
Impact Pricing
Dec 5, 20254:05pending
Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta
Impact Pricing
Dec 1, 202528:44pending
Blogcast: Pricing AI: Pricing Metrics
Impact Pricing
Nov 28, 20258:38pending
How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold
Impact Pricing
Nov 24, 202534:30pending
Blogcast: Why Buyers Really Buy
Impact Pricing
Nov 21, 202516:05pending
The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Kna...
Impact Pricing
Nov 17, 202533:49pending
Blogcast: Pricing AI: The Value of Packaging
Impact Pricing
Nov 14, 202511:35pending
Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) wit...
Impact Pricing
Nov 10, 202529:28pending
Blogcast: Packaging AI: Structuring Features and Placing AI in Offers
Impact Pricing
Nov 7, 202514:24pending
Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams
Impact Pricing
Nov 3, 202536:00pending
Blogcast: Pricing AI: Market Segmentation Matters
Impact Pricing
Oct 31, 20256:30pending
Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsa...
Impact Pricing
Oct 27, 202531:08pending
Blogcast: Pricing AI: Are You Selling a Platform or a Solution?
Impact Pricing
Oct 24, 20257:33pending
Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
Impact Pricing
Oct 20, 202531:41pending
Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
Impact Pricing
Oct 17, 20257:31pending
AI as a Multiplier for Pricing with Emanuel Martonca
Impact Pricing
Oct 13, 202530:07pending
Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value
Impact Pricing
Oct 10, 20258:35pending
Why I Teach Pricing: My Journey and Mission
Impact Pricing
Oct 6, 20255:03pending
Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World
Impact Pricing
Oct 3, 20259:19pending
Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy wit...
Impact Pricing
Sep 29, 202533:23pending
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