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Two Geeks + a Bench

Annie + Diego

EN-US17 episodes
artsfashionbeauty

Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a PhD in Psychology he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.

Notable Guests

Episodes (17)

The Beauty Industry’s Prisoner’s Dilemma: Why Every Skincare Trend Rushes to the...

Two Geeks + a Bench

Sep 4, 20263:57completed

L’Oréal Doubled Down While You Panicked: The Counterintuitive Math of Winning in...

Two Geeks + a Bench

Aug 14, 20265:10pending

Peach & Lily’s Zombie Cell Strategy: How to Own a Skincare Category

Two Geeks + a Bench

Aug 12, 20266:18pending

The Chatbot Has Never Heard of You: What 135 AI Experiments Reveal About Getting...

Two Geeks + a Bench

Jul 7, 20268:36pending

The Psychology of the Sale: Why Sequence Matters More Than Your Product

Two Geeks + a Bench

Jun 25, 20268:53pending

The $50,000,000 Blindspot: Why Smart Brands Go Invisible

Two Geeks + a Bench

Jun 4, 202611:01pending

What Is Cognitive Branding? The Psychology Behind Why Your Brain Chooses One Bra...

Two Geeks + a Bench

May 20, 202628:45pending

Most Turnkey Providers Are Factories in Disguise. The Turnkey Partner That's Act...

Two Geeks + a Bench

May 13, 202612:34pending

Starting a Skincare Brand? Here’s the Safest Way for First-Time Founders to Laun...

Two Geeks + a Bench

May 7, 202611:11pending

The Content Stack: Why Most Brands Burn Money on Ads—and the Framework That Fixe...

Two Geeks + a Bench

Mar 11, 202614:45pending

Texture as Branding: How to apply Sensory Science

Two Geeks + a Bench

Mar 9, 202617:55pending

The Neural Architecture of Beauty

Two Geeks + a Bench

Mar 4, 202613:03pending

And Another Brand Dies

Two Geeks + a Bench

Feb 25, 202610:16pending

The Chemistry of Honesty

Two Geeks + a Bench

Feb 11, 202614:28pending

Meet Us!

Two Geeks + a Bench

Jan 28, 202635:27pending