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Thirty years ago, in a room full of blue suits with padded shoulders, pearls, and red ties — all competing for one of the most prestigious academic scholarships in the world — Michael Bungay Stanier walked in with long blonde hair, earrings, and a pink tie-dye tie.
He was in his mid-twenties, in Australia, competing against people he knew might be sharper than him. His logic was simple: if I try to beat them on their terms, I lose. So he placed a different bet. One where he'd either come last by a long way, or come first.
He came first. It wouldn't be the last time betting on himself paid off. You might be familiar with The Coaching Habit, a best-seller book he self-published a decade ago and has over a million copies sold around the globe.
Sometimes knowing who you are comes with a price-tag. Michael lost a $300.000-a-year contract because a CEO hated the name of his company ‘Box of Crayons’. Instead of changing, he went looking for clients who loved it instead. We talked about what it costs to hold that line, and what happens when you stop making decisions to preserve a reputation almost nobody was tracking in the first place.
Links to learn more about Michael Bungay Stanier:
The Coaching Habit 10th Anniversary
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