$10,000/Kilo Coffee? Rachel from Hacienda La Esmeralda Reveals the Story Behind Panama’s Iconic Geisha

We sit down with one of the most influential figures in specialty coffee with Rachel Peterson of Hacienda La Esmeralda.Known globally for introducing Geisha to the world, Rachel shares the full story behind how their farm transformed the coffee industry, winning Best of Panama three times in one year a historic first!We talk about:How Geisha was first discovered and introducedThe rise of Best of Panama and record-breaking auctionsGenetics, varietals, and the evolution of Esmeralda’s portfolioFamily business dynamics and the legacy of qualityThe real business of producing the world’s most celebrated coffeesWhether youre a barista, roaster, green buyer, or a specialty coffee fan this conversation is a masterclass in coffee history, strategy, and flavor!👉 Like, comment, and subscribe for more episodes of Guess The Drip!💌 Join a Global Audience with BUY THE DRIP WEEKLYGet our personal coffee insights, brewing tips, and behind-the-scenes content delivered straight to your inbox every week...https://buythedrip.beehiiv.com/subscribe☕ ROSSO COFFEE ROASTERS, since 2007Anyone can be a specialty coffee drinker, and that means you. We roasted for the last two World Barista Champions and would love to roast a coffee for you too – try our world-class coffees: www.rossocoffeeroasters.com🎓 COACHING & CONSULTINGElevate your coffee game or business with personalized coaching and consulting: www.buythedrip.coffee🎙️ Listen to the PODCASTCoffee and business insights:Apple | Spotify📺 Subscribe on YOUTUBECatch all our videos: @buythedrip.coffee📸 Follow us on INSTAGRAMStay updated with the latest: www.instagram.com/buythedrip.coffeeFollow Dave: www.instagram.com/crosbyandcoffeeFollow Cole: www.instagram.com/torodeo