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In this conversation, Rebecca Green and Kim Borcherding discuss the role of social media in real estate, weighing its benefits against the anxiety it can create for agents. They explore how social media can be a powerful marketing tool, the importance of authenticity, and the need for consistency in engagement. The discussion also highlights the necessity of understanding one's market and audience, as well as the potential for alternative marketing strategies outside of social media.
Takeaways
✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.
Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
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Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.
Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.
No transcript available for this episode.