1086: Power Talk Friday: Pippa Biddle: Skip the Algorithm: The Unexpected ROI of Email Marketing

Today With Pippa Biddle: Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing gives you ownership of your audience, how to find your authentic voice, and practical strategies for crafting newsletters that people actually want to read. Plus, discover the unexpected ROI of choosing email over chasing social media algorithms. LuAnn Nigara and Pippa Biddle’s Ah-Ha Moments: "I think for most people, social media is junk food, newsletters are protein. You do not want to turn your protein into junk food, then it's just junk food too." - Pippa "You do not own your audience on social media platforms. You do not have their email addresses and only a tiny fraction of the people who follow you see what you put out into the world." - Pippa “Luxury is built on relationships and trust... conveying yourself through words and video, if that's your way to do it, is extremely powerful and is a quick up the ladder to getting there than putting out, like you said, an image that doesn't say anything behind it." - LuAnn “There are so many people who can make a room beautiful, but there's only one you. So how do you show up?" - Pippa More About Pippa Biddle Pippa Biddle is the co-founder with her husband, Benjamin Davidson, of Quittner, a lighting and homewares design practice in the Hudson Valley of New York. As CEO of Quittner, Pippa leads business strategy, growth, marketing, and communications. With a deep background in writing as a published author, essayist, and current writer for the Magazine Antiques, Pippa brings a story-forward approach to brand development. Pippa has a degree in creative writing from Columbia and has previously written for the Atlantic, Wired, BBC, Guernica, and more. She has spoken on the power of storytelling to catalyze action at conferences and gatherings from Los Angeles to Abu Dhabi. Connect with Pippa Biddle Website Instagram A Big THANK YOU to Today’s Podcast Sponsor: ⁠Design Trade Service⁠ What’s new with LuAnn Nigara ⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠ ⁠⁠⁠Watch the Docuseries!⁠⁠⁠ ⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠here⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Audiobook: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Book 2: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠ Book 3: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠Website⁠⁠⁠ LuAnn’s ⁠⁠⁠Blog⁠⁠⁠ ⁠⁠⁠Power Talk Friday⁠⁠⁠ Like Us: ⁠⁠⁠Facebook⁠⁠⁠ | Tweet Us: ⁠⁠⁠Twitter⁠⁠⁠ | Follow Us: ⁠⁠⁠Instagram⁠⁠⁠ | Listen Here: ⁠⁠⁠Podcast⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠. Learn more about it ⁠⁠⁠here⁠⁠⁠! ⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠ ⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠ Corey Damen Jenkins - Instagram Staged To Sell - Instagram Inside Voice - Sign Up! Hamilton Creatives Other Shows:⁠ AWDB #274: Power Talk Friday: Kae Whitaker- Part 2 of Email Marketing for your Interior Design Firm AWDB #987: Kate Wood: Discovering and Leaning into Your Niche AWDB #1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business and Why