1107: NEW SHOW: Jay Jeffers: Beyond Pretty — Building a Profitable Luxury Design Business

Today With Jay Jeffers: Welcome to a Well-Designed Business. Every day as a business owner is full of decisions—and while there are not always hard-and-fast rules, how you approach your decisions is a good indicator of how successful your business is going to be. Today, I’m joined by renowned interior designer Jay Jeffers. Celebrating 25 years in the industry, Jay shares the business philosophies that have sustained his A-list firm, including his approach to pricing and profitability, the lessons learned from navigating economic downturns, and his thoughts on building a team and a legacy for the future. LuAnn Nigara and Jay Jeffers’s Ah-Ha Moments: "I did everything myself... I finished this project. Did this project make me any money? Look, how much did I spend on myself? Was the profit enough? Was the markup enough?" -Jay "It's 25 years later, I'm still defending my value. You are valuable, and what you are giving to somebody is worth money that they're going to pay you." -Jay "It can't just be, 'Okay, there's money in the checkbook afterwards,' right? Because you can't get better. If you have money in the checkbook and you don't analyze it, you can't make the corrections." -LuAnn More About Jay Jeffers Jay Jeffers is the founder of JayJeffers Inc., coowner and designer of The Madrona, a boutique hotel and restaurant in Healdsburg, CA, and a celebrated interior designer known for creating luxurious, livable spaces with soul. At his renowned design firm, JayJeffers Inc., Jay offers a full range of concept-to installation services including interior architecture, custom furniture design, art and antiques acquisitions and decoration, expertly curating homes all over California, New York, Texas, Florida and beyond. Jay has authored two books, Collected Cool and Be Bold, received numerous honors including being named to Elle Décor’s A-list, and is regularly featured in notable shelter magazines, national newspapers, and show houses. Jay has also designed a fine line of architectural hardware for Accurate Lock & Hardware and three collections with Arteriors. Connect with Jay Jeffers Website Instagram Facebook Pinterest A Big THANK YOU to Today’s Podcast Sponsor: Mydoma Studios What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠⁠⁠ Head to Mydoma Studios and get 20% off your first three months Other Shows: AWDB #635 Beth Diana Smith: Refining Process in Your Interior Design Business