147. Let's Talk Shoot with Strategy - Turning Project Photos into Pipeline

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This week on The Business of Beautiful Spaces, Laura sits down with Charleston-based photographer Candice Brook, whose work behind the lens has helped countless designers turn their finished projects into powerful marketing assets.

Candice shares what really goes into a strategic photoshoot — one that not only captures the beauty of a space but also builds visibility, fuels your PR efforts, and drives business growth long after install day.

Together, Laura and Candice dive into what makes a photo truly impactful, how to collaborate with your photographer for the best results, and why waiting for “perfect” might actually be holding you back. From magazine features to Instagram reels and everything in between, this conversation is all about making your images work harder for you.

If you’ve ever wrapped a project and wondered how to get more out of your photos, you’ll love this one. It’s practical, inspiring, and full of insights to help you elevate your brand through the power of great photography.

In just one focused hour, we’ll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You’ll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.

This is your chance to get real answers to the questions you’ve been dying to ask—from someone who’s actually been there.

Book your session as you need it—no strings attached.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the  principle designer of Thornton Design Inc, located in Kleinburg, ON.  Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. 

The Business of Beautiful Spaces  I @thebusinessofbeautifulspaces
Thornton Design                                      I @thorntondesign