15% Boost to Email Open Rates! ➕Acupuncture and Cupping? 😳 Ask Us ANYTHING!!| Ep. 482

Welcome to do this not that the podcast from markers we share quick tips things

you could do right now and then we add a little bit of chaos at the end of

every episode we also keep it short like this intro let's check it out we are

back for ask us anything from the do this not that podcast is our super short

episode we get questions in all week long we get in work questions we get in

ridiculous questions we try to tackle one of each and if you want to submit a

question just go to jswettleston.com there's a button that says podcast another

one that says ask us anything and that's how we do it so let's jump into it let's

do the work question first we got a question from Danny from Hicksville New

York Hicksville I know how ridiculous that sounds I know exactly where that is

because I did grow up on the line I moved to Florida when I was 15 and I grew up

in an area called Jericho New York and Hicksville was right in the other I always

thought that Hicksville was like a few miles away from Jericho had possibly the

worst name of any town city whatever you call it I mean Hicksville it was because

some dudes last name was Hicks I think that's what happened but regardless you

like you tell somebody from Hicksville you know like okay well that's a you

problem anyway Danny what do you got besides for living in Hicksville Jay what is

the thing almost every marketer sleeps on that you think can have a big impact

quickly oh all right well this is a good one I like this one a lot I'm going to

tell you what it is and everyone's been like what what's he talking about and it's

a little bit of an old school tactic but I am telling you you're sleeping on it and that is

in your email marketing for business marketers and consumer workers I'm going to give you examples

okay and that is having a branded from name or a functional from name you're like what I am

not talking about your sending email address when you send out an email campaign your newsletter

a promotional email again business consumer nonprofit doesn't matter you're sending out that

campaign from an email address right you know marketing at acme.com offers at nonprofit.com

who cares at whatever.com that is your sending email address but then you have a from name right

so if your email is coming from mark marketing at acme.com the from name of what actually shows

up in the inbox that people see might just be acme right I'm saying acme because that's like a

fake company right might just say acme and over 80% of all promotional and newsletter emails that

go out don't use the from name for anything other than just their core brand it just says acme

or just says skims or just says HP it doesn't say anything else now here's what people don't understand

why we should be thinking about this differently you should be having different from names

depending on the type of email that you're sending out and doing this one tactic I may explain

to you how to do it can actually lift your email open rates for your promotional emails for your

newsletter emails well over 15% and it takes three seconds costs you no money and does not

of any negative impact on deliverability it actually helps so what does that mean okay let's say you

are promoting a webinar oh I hate the W word webinars are gross but let's just say you're promoting

a webinar when that email comes out from your company let's say it was from my company does it

just say you know guru okay and then then the subject line says join this webinar whatever

or does it say you know guru live guru event when you add into the from name which you

actually could change every time you had sent because on every email platform on the planet

doesn't matter big small whatever you can actually change what is called the friendly from

or the alias on your sending email address you're not changing your sending email address

you're just changing that from name and what you want to do is depending on the type of email

you're sending out you want it to be different so if your newsletter is coming out from your

organization and it's just coming from ACME and that's it that's a fail because that's the first

thing that people look at it should be ACME FYI if you're trying to get them to go to a event it should

be ACME invite and you leave the same exact sending address you don't change your sending address

all you just change that branded from name it couldn't be easier on the consumer side same thing

instead of let's say your company name on consumer side you sold a direct consumer product

let's say it was called ACME when you have a special offer something that just dropped something

new whatever it should be ACME in that from name in that branded from name not changing the sending

you change it to ACME just in or ACME new drop or ACME now live if you're not basically branding

in that from name area you're leaving one of the most critical piece of real estate that you have

to get your email engagement going because the first people think people see is that from name

you can't just have it be your brand for everything that you do that's how you become wallpaper

and this one tactic it actually can lift operates well over 15% okay that's the that's the lowest

amount if you're not doing that and you're not kind of like breaking apart these are our promotion

emails these are our newsletter emails these are our event emails and then adding that branded element

into that from name that alias you're missing the boat and then the last piece of that is

if you have something really important really important you're sending out have it come from your

CEO have it come from your SVP you know J from guru you actually write J J Y and then FROM you know

guru and that could be your branded from name it's still coming from the same sending address now

you can't have like 15 of these I think three to four max you know your newsletter promotional

emails maybe an event email something like that and those are three different branded kind of

versions that you have and that's it because you have too many people get confused then they

start complaining it comes a mess three or four is the way to go sorry before we get into the

ridiculous portion this podcast I want to let you know that this podcast is sponsored by call rail

now call rail gave me a whole script I'm supposed to read okay I'm supposed to read this whole

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this for the free trial if you're not checking this out you are a nerd all right let's get on to

the ridiculous question got a question in from Melinda from Pittsburgh all right you know

I love that Pittsburgh is that they people I don't know how true this is but now is there I do this

multiple times um they stick french fries in their sandwiches in Pittsburgh like why don't we do

that everywhere french fries and sandwiches is awesome anyway not your question Jay you wrote in

your newsletter your email newsletter lately that you tried acu puncture and you also started

meditating this doesn't sound like you what's going on oh well it's not sound like me because it's

totally like woo woo and like out there um yeah this is true so I don't know I would say in the last

few months I decided that I needed to do more things to try to chill out I don't I'm not a good

chiller outer at like at all I don't like getting massages I never have I don't know why my wife

likes getting massage for so they're very expensive but second of all it's just like I'm always

waiting for it to be over and she's like you don't relax ever so she's like you got to start trying

to figure out ways to relax so first I started meditating in the morning and I know what that

sounds like to some people but I'm telling you this has been great I get up I don't look at my phone

I have this meditation up and then I meditate for either about 10 minutes every morning so that's

pretty cool but I'm like this is not enough I need to go further I want to try other things to my

wife who's a doctor she's dermatologist and she's very healthy she's like you should try acupuncture

I said really come on needles the whole thing I'm not scared of needles but I'm like it's real

we're really doing this she's like I love it it's the best whatever so this last weekend she took

me a place where she does it and I went there and it was the coolest thing the most zen environment

you go in you're like oh this is chill and then they take you to this room right I take off my

shirt and stuff and then the dude's like ask me questions about life and all the stuff he's

like what's up and I'm like I think I have stress and whatever he's like all right I got you

and then you lie down and then he starts sticking needles all over my back and in my head straight

into my head it didn't hurt I was like well I got needles in my head so that was pretty weird

and then he goes are you open to cupping I go I don't know what that means and I go I'm open to

anything so all of a sudden he's putting these like glass cups on my back they're like I don't know

three inches in diameter two inch diameter I don't know all over my back and I hear this like suction

noise whatever and then he leaves the the cups on my back for like I don't know four minutes or

something like that with the needles and he disappears and then he comes back and they do all this

other stuff with like noise and smelly stuff and whatever and then they take the cups off and

they take the needles out and I felt great I felt awesome the weirdest part though is I you have

to google cupping then I looked in the mirror when I got home on my back it looked like I was from

another planet you got these big red weird circles on your back which was fine I could care less

so I'm trying more stuff I've tried cryo stuff where you go in like the freezing thing I've done

sonas you could hit me up drop me in the comments what else should I try I will try anything because

who cares it's all somebody's got to have it figured out so I give acupuncture and cupping a

thumbs up I know that's random but I'm down to try anything because I need to chill out I mean I

just need to straight up chill out because I'm off I'm losing it anyway appreciate you being here

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