152 - Let's Talk How to Price your Services Correctly with Raising Costs

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Laura breaks down why most designers do not have a pricing problem, they have a scope and structure problem. She walks through practical strategies to increase profitability at your current rates, including tightening and clarifying your scope, reclaiming billable hours you are already working, streamlining your process for efficiency, and shifting from selling hours to selling outcomes and expertise. She also walks you through a powerful breakdown of what your hourly rate actually has to cover and why 200 dollars an hour is not what you think it is once overhead, taxes, and business costs are accounted for.

You will leave this episode with a clearer understanding of how to protect your fees, honour your time, and run your design business like a true CEO, without feeling guilty for charging appropriately or afraid of client pushback.

In this episode, you will learn:

• Why “pricing correctly” is not always about raising your rates
• How loose scope and fuzzy boundaries quietly erode your profit
• Simple ways to clarify what is included, what is not, and when additional fees apply
• How to reclaim billable hours you are already working but not charging for
• Process shifts that make your existing pricing more profitable
• How to position your expertise and the transformation you provide, not just your labour
• What your hourly rate really has to cover and why your take-home is a fraction of that number
• The most common mindset blocks designers face around pricing and how to reframe them

A free way to support the show is by leaving a five star rating and review on Apple Podcasts. It helps more designers discover The Business of Beautiful Spaces and step into their role as confident, profitable CEOs.

In just one focused hour, we’ll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You’ll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.

This is your chance to get real answers to the questions you’ve been dying to ask—from someone who’s actually been there.

Book your session as you need it—no strings attached.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the  principle designer of Thornton Design Inc, located in Kleinburg, ON.  Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. 

The Business of Beautiful Spaces  I @thebusinessofbeautifulspaces
Thornton Design                                      I @thorntondesign