2 Types of Law Firm Digital Ads That Actually Work

We break it down into two additional types of campaign, one we refer to as a lead

nurture campaign, where what you're actually doing, you're not running ads designed to

drive phone calls, you're instead offering a lead magnet, like some type of resource,

maybe it's a webinar, maybe it's a checklist, maybe it's a lead book, and you're getting

people to raise their hand, and you send them that free content, and then guess what happens,

then they're getting your email newsletter, and they're seeing your retargeting ads,

and so it's a very, it's not at all aggressive, it is very low-key, like you're just

leading with value, leading with value, leading with value, building your list, retargeting

those people, might be a day before they're ready to hire you, might be a month, might be six

months, might be a year, but the bottom line is you're creating value, you're giving people

something of value, and you're staying in front of them, right? That's sort of where I'll

typically go next, and then ultimately, you know, sort of the third tier is when you do go run

those ads, which we refer to as like call me now campaigns, right? Where you are running ads that

are specifically designed to make your phone ring today, and you know, we see a lot of success

with those campaigns on Google, you also believe it or not can see, depending on your practice area,

you can actually do pretty well with those ads on Facebook and Instagram, you know, but at that

point, you do need to be willing to spend, you know, probably at least $1,500 a month, if not

quite a bit more, we have clients that are spending $10,000 a month, so you do need to be willing

to spend more money, you know, the flip side of that though is, you know, the potential ROI is great

there, and that is how you scale. The law for marketing minute is brought to you by Spotlight

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