23. Should You Work With a Specialist or Generalist Agency? w. Andrew Hoyne

Over the past 30 years Hoyne has had a vast impact on the Australian marketing industry. Initially as a generalist design agency and more recently as a specialist in property and place. Principal Andrew Hoyne discusses the specialist v generalist agency models as well as the value in marketing to tell stories, take people on a journey, and market an experience, not just a product.

Guest:

Andrew Hoyne is the Founder and Principal of Place Visioning, Property Branding and Marketing agency Hoyne. He consults to major Australian, New Zealand and international asset owners, developers and local councils to create recognisable landmarks and destinations across Australasia. These projects range from residential towers and master-planned communities to commercial developments, new mixed-use precincts, and even cities. Andrew is a proponent of the categorical link between good placemaking and significantly higher profits (both economic and social). This passion that has led him to produce The Place Economy; a series of resource books which look at best practice placemaking around the world.  You can follow him on LinkedIn [https://www.linkedin.com/in/andrew-hoyne-1a5a02/ and https://www.linkedin.com/company/hoyne-design], or find out more on his website [https://hoyne.com.au/]. 

Resources Discussed: 

The Place Economy: https://hoyne.com.au/the-place-economy/ 

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.