Smarter Marketer
EN127 episodes
businessmarketingcareers
Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.
Notable Guests
Episodes (127)
118. LinkedIn Ads in 2026 - Targeting, Creative and How to Avoid Common Mistakes...
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Sep 8, 202638:31failed
117. Julian Cole's Blueprint for Strategy That Sticks
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Aug 25, 202646:36pending
116. What High-Performing Marketers Do Differently w. Neon Ambition's Jordan Slo...
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Aug 11, 202630:50pending
115. How to Win in AI Search: Proven Tactics and Research Across ChatGPT, Gemini...
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Jul 28, 202644:16pending
114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementa...
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Jul 14, 202639:58pending
113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the...
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Jun 30, 202639:20pending
112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3...
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Jun 16, 202649:13pending
111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrari...
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Jun 2, 202647:14pending
110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Ro...
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May 19, 202643:23pending
109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. M...
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May 6, 202628:16pending
108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover
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Apr 21, 202638:20failed
107. What Australian Influencer Research Says About Creator Marketing in 2026 w....
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Apr 7, 202629:06failed
106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket...
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Mar 24, 202652:48failed
105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macque...
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Mar 10, 202641:44failed
104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audi...
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Feb 24, 202636:49pending
103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in...
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Feb 11, 202634:01pending
102. Creativity That Pays Its Way: How to Link Ideas to Commercial Outcomes w. T...
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Jan 27, 202640:30pending
From the Archives: Dr. Robert Cialdini on Persuasion and Influence in Modern Mar...
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Jan 13, 202653:16pending
From the Archives: Marketing Under Pressure: Managing Stress, Sleep and Decision...
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Dec 30, 202556:21pending
From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Cons...
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Dec 16, 202548:52pending
101. Attribution Is Breaking: How Marketers Should Rethink Paid Media in 2026 w....
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Dec 2, 202544:09pending
100. How Attention Is Rewriting the Rules of Advertising w. Amplified's Dr. Kare...
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Nov 18, 202537:05pending
99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley
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Nov 4, 202539:01pending
98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel
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Oct 21, 202542:00pending
97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w...
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Oct 7, 202545:36pending
96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w....
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Sep 23, 202545:16pending
95. How to Rank in ChatGPT w. Joe Alder
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Sep 9, 202541:23pending
94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex...
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Aug 26, 202540:26pending
93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscap...
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Aug 12, 202542:12pending
92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer
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Jul 29, 202535:59pending
91. The Secret to B2B Marketing: Owning a Perspective w. Alex James
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Jul 15, 202549:28pending
90. Marketing to Gen Z and Gen Alpha w. Katy Richardson
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Jul 1, 202527:06pending
89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David L...
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Jun 17, 202538:24pending
88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing
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Jun 3, 202553:16pending
87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI...
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May 20, 202537:19pending
86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan
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May 6, 202539:05pending
85. How to Build Desire in Luxury and Property Markets w. Giverny Reid
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Apr 22, 202529:17pending
84. State of the Pitch 2025 w. Darren Woolley
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Apr 8, 202544:45pending
83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and...
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Mar 25, 202534:27pending
82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future...
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Mar 11, 202551:27pending
81. The Power of Account-Based Marketing w. Paola Piccinno
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Feb 25, 202541:15pending
80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr....
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Feb 11, 202556:21pending
79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is...
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Jan 28, 202548:52pending
78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mar...
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Jan 14, 202555:10pending
From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown
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Dec 31, 202442:24pending
From the Archives: Career Advice From a Global CMO w. Ryan Bonnici
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Dec 17, 202442:52pending
77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox
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Dec 3, 202445:57pending
76. Marketing Metrics That Matter: A Conversation w. Taz Bareham
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Nov 19, 202438:27pending
75. The Future of Experiential Marketing: Trends and Innovations w. Laura Robert...
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Nov 5, 202436:58pending
74. How to Target Your Audience Online w. David Roberts
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Oct 22, 202444:07pending