Rocket Agency’s top experts and Host James Lawrence discuss what will work in digital marketing in 2025 and how to set yourself up for success with the latest on SEO, digital and creative.

Key Takeaways:

• How to navigate AI Overviews and the impact on paid search and SEO
• Will ChatGPT replace search engines?
• How to adapt SEO practices to align with AI-driven algorithms in 2025
• How digital marketing roles will remain relevant as we enter the age of AI
• How to improve the impact of digital ad creative
• The relevance of low-fidelity video content in B2B and its potential in 2025
• Interesting strategies that delivered exceptional results in 2024, and how to advocate for them
• How to balance investment between brand-building and performance activities
• How to maintain creativity across campaigns when constrained by budgets and deadlines
• How often should ad creative be updated to optimise conversions?
• The most impactful SEO initiative to prioritise in 2025
• How to structure and optimise content for SGE’s conversational search approach
• How Google Ads will evolve in 2025 and whether TikTok is a viable platform for B2B
• Changes to expect on Meta platforms this year

Guests:

Joe Alder is an award-winning SEO expert and has driven organic growth for global brands like Amazon, Coca-Cola, ANZ and Dulux through innovative strategies and data-driven insights. With over 20 industry award nominations, Joe is recognised as a leader in the field. You can follow Joe on LinkedIn.

Samantha Dodson heads Rocket’s creative wing and brings a wealth of experience, having excelled in both B2B and B2C landscapes for brands including LinkedIn, Adobe, Microsoft and Salesforce, as well as Telstra, WWF, Coca-Cola and KFC. Previously she was the creative lead at BlueMelon and has worked at Ogilvy and DDB. You can follow Sam on LinkedIn.

Mariano Di Lascio leads a team of outstanding marketers at Rocket Agency across paid search and paid social channels. Together with the team, he has won some outstanding awards for client campaigns, including Best Integrated Campaign at APAC Search Awards, Best Integration of Search into Cross-Channel Marketing at Search Engine Land Awards and Best Integrated Campaign at Semrush Awards. You can follow Mariano on LinkedIn.

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.