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#3-3 這種行銷科技,別買!|輕鬆讀哈佛

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行銷科技百百種,你的企業真的都有好好運用買回來的工具嗎? AI行銷透過搜尋、儲存和整合顧客的資訊,使得廣告、內容行銷、銷售管理和商務,都產生革命性的變化,但也因為各種分析數據流通,我們變得更難以判別哪些是有用的科技工具,常常一頭就栽進數字的迷思裡。 想要減少投資在錯誤的AI行銷工具,你需要了解常見的誤區及正確採購的3D策略。 〈這種行銷科技,別買!〉全文請見→ https://hbrtw.cc/Dbnzk 了解更多《哈佛商業評論》 官網:https://www.hbrtaiwan.com/ FB:https://www.facebook.com/hbrtaiwan IG:https://www.instagram.com/hbrtaiwan/ LINE:https://page.line.me/zfc8021l?openQrModal 找到你的管理地圖:http://www.hbrtaiwan.com/managers-map/ -- Hosting provided by SoundOn

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#3-3 這種行銷科技,別買!|輕鬆讀哈佛

請聽,哈佛管理學!

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