3-Step System Behind High-Performing Law Firm Ads

First one is a lead nurture campaign.

This is built around a lead magnet

like I told you about earlier, okay?

So this is an ad giving away a checklist

called five estate planning documents

you must have in place by age 50.

Ad shows up in the social media feed.

It shows up in whoever we told,

the targeting that we just set up,

those are the people that are gonna see this ad.

Okay, so we get to choose who sees the ad.

They click the ad, we take them to a landing page.

We don't send them to the homepage of your website.

We build a landing page.

We build a landing page

because we don't want them to get lost on your website.

We don't want them reading your bio yet.

We don't want them watching videos

or reading blog entries yet.

What we really want them to do

is fill out the form on the landing page

because that allows us to capture

their contact information

and then we can launch follow up marketing, okay?

The next thing that happens after they fill out this form

is it kicks off a drip campaign.

We use MailChimp for a lot of our clients,

some of our clients are in Lomatics,

some are in HubSpot, but bottom line,

we build a drip campaign

so that after somebody downloads the checklist,

we send them an email and it's like,

here's the checklist.

By the way, if you have questions

or if you want a schedule of consultation

to talk about this further, click here

and then we'll link them to a consult scheduling page, right?

And so a drip campaign will happen

typically we'll do like anywhere between like three

and seven touch points, depending on, you know,

many different factors, but each email is creating,

is providing a little bit of value

but is also ultimately driving them

to schedule a consultation.

The law for marketing minute is brought to you

by Spotlight Marketing in Brandon,

where we help solo and small law firms

get more clients and better clients.

If you want more details, visit growmylawfromfast.com.

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