34. Digital Marketing Campaign Deep-Dive | LIV Mirvac w. Jade MacAuslan

In this episode, we take a deep dive into one of the most successful digital marketing campaigns in Australia over the past 5 years - Mirvac's LIV launch. Winner of multiple awards including 'Best Advertising Campaign' at Semrush Awards 2021 and 'Best use of Data' at APAC Search Awards 2022, we explore how this brand new category achieved a 15.9x ROI and a 720% increase in conversion rate MoM with an integrated digital marketing strategy. Tune in to discover the secrets behind this phenomenal success. This episode was requested by a listener.

Read More About the award-winning LIV Campaign: https://rocketagency.com.au/case-studies/liv-mirvac

Guest:

Jade MacAuslan is the Marketing Manager at LIV Mirvac, Build-to-Rent. She has more than 20 years of success across business intelligence, tech and brand development. Previously, Jade was the Digital Marketing Director UKO Co-Living, General Manager - Marketing & Technology at Rugby Australia, and Brand Manager for Smith's Potato Chips at PepsiCo. You can follow her on LinkedIn [https://www.linkedin.com/in/jademacauslan/], or find out more about LIV Mirvac [https://www.livmirvac.com/]. 

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.