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When Lars Thalmann and Theresa Engl joined Holycode, they found no CRM, and growth was driven purely by the founders and their networks. What they built in just 1.5 years:
The secret? They killed the marketing-sales divide entirely.
No separate KPIs. No MQL handoff battles. No "marketing generates leads, sales closes deals" drama. Just one unified growth team with one North Star: recurring revenue.
In this episode, you'll discover:
The Bottom Line: According to Gartner research only 17% of buyers want to spend time directly with sales. Millennials demand sales-free experiences. Lars and Theresa cracked the code for winning in this new reality—with a lean team, smart content, and zero friction between marketing and sales.
If you're still running separate teams with separate goals, this episode will show you exactly what you're leaving on the table.
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Folge Björn W. Schäfer auf Linkedin: www.linkedin.com/in/bjoernwschaefer
Hier kannst Du seinen GTM-Bestseller Funky Flywheels 🕺💃 bestellen
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Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.

Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.

Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.