4. Rediscovering Mexican Coffee Through Innovation with Coffee Producer Samuel Ronzon

Samuel Ronzon has made a name for himself as a third-generation coffee producer.  He is the operations manager of La Joya micro-mill based in Veracruz, Mexico.  Samuel has a unique ability to highlight new and interesting flavours in his coffee, through intentional processing.  Samuel and his wife Gloria are at the fore-front of specialty coffee, utilizing modern scientific techniques with sophisticated regenerative farming practices. 

1. 0:56s - Interview Starts
2. 5:29 - Did you always want to follow in your families footsteps?
3. 12:57 - Sammy's experience as a producer
4. 24:01 - Being able to trace your coffee as a producer
5. 33:36 - Experimental Coffees and the Ferm-Zilla!
6. 55:38 - The value of tasting of day lots
7. 59:55 - The benefits of a diversified farm
8. 63.56 - What are the struggles you face as a coffee producer?
9. 01:18:25 - Socials & Outro

Follow David on social

Instagram: https://www.instagram.com/crosbyandcoffee

Website: https://www.rossocoffeeroasters.com/

Follow Samuel Ronzon on social

Instagram: https://www.instagram.com/ronzonsam