42. Is Google on the Decline in Australia? w. Kayley Melham

The rise of Amazon, "social search" and ChatGPT offer the greatest threat to Google in Australia for almost 20 years. Resident Smarter Marketer and Rocket’s in-house Marketing Coordinator, Kayley Melham, discusses with James Lawrence what marketers need to know about the evolving search industry.

Guest:

Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the definitive podcast for Australian marketers, hosted by Rocket's Co-founder and Director, James Lawrence. Follow her on LinkedIn [https://www.linkedin.com/in/kayley-melham-a36658209/]

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.