52. They Turned Coffee Into a Paste and Built a Brand From the Alps to the Outdoors

What do you get when two adventurers get tired of bad trail coffee?

A new coffee category...called No Normal Coffee

Alexander and Philipp created a first-of-its-kind coffee paste in a tube...designed for explorers, built through grit.

In this episode, they share how a love for the outdoors turned into a physical product, how they hacked R&D, launched with crowdfunding, and built a brand that’s redefining convenience in specialty coffee.

You’ll hear how they:

• Battled through R&D setbacks with no guarantee it would work

• Used crowdfunding to prove demand and fuel their launch

• Scaled production from idea to reality without losing their soul

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