58. Fabien Allègre: PSG’s Chief Brand Officer on Nike Jordan, Mbappe & Fashion
About this episode
This week’s What The Footie Podcast is with Fabien Allègre, Chief Brand Officer at PSG. Since 2008, Fabien has played a pivotal role in PSG's groundbreaking collaborations with brands like Nike Jordan, BAPE, Dior & Levi's.
In this exclusive, Paul and Fabien discuss how and why the Jordan collaboration came about, how PSG continue to lead the way in the new era of fashion and entertainment intersecting with football, how PSG's star studded players over the years from David Beckham to Kylian Mbappe fit into their vision for taking the PSG brand global and so much more.
Please remember to support the pod by hitting 5 stars and subscribing on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
Get every episode summarized
Each time What The Footie Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from What The Footie Podcast
85: Matt Bonass on Why Athletes Are Investing In Football Club
What The Footie Podcast
84. Keith Lasley: COO at St Mirren FC
What The Footie Podcast
83. Luke Bornn: Co-Owner at Toulouse FC
What The Footie Podcast
82. Adam Osper: How Elite Athletes Think About Investing
What The Footie Podcast