58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop

Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights the underrepresentation of women and people of colour in agency ownership, and talks about how her online platform MakeLoveNotPorn is breaking barriers and creating a more inclusive, considerate sex culture.

Guest:

Cindy Gallop is a branding, advertising and marketing expert with over 30 years of industry experience. She launched the US office of ad agency Bartle Bogle Hegarty in New York and was named Advertising Woman of the Year in 2003. She has also been recognised as one of the 15 Most Important Marketing Strategy Thinkers Today by Business Insider. She is the Founder of MakeLoveNotPorn, a platform designed to promote good sexual behaviour. 

Related Links:

Cindy Gallop on the Own It Podcast

Invest in MakeLoveNotPorn

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

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Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.