8. Seed to Cup in Brazil with Boram Um

Boram Um has a unique view into the coffee industry as he and his family own two coffee farms, they roast, export and have a chain of coffee shops in São Paulo, Brazil.  Boram talks about the role of yeast fermentation and his thoughts on how it can improve coffee quality in Brazil.  Listen to the impact the COVID-19 pandemic has had on coffee shops in Brazil for the last two years.  The conversation finishes with Boram sharing his experience competing at the World Barista Championship in Milan and his learnings.

1:15 - Boram’s journey to being an exporter, producer, roaster AND cafe owner

10:57 - The role of fermentation in Boram’s production

18:22 - The potential found in having impact over their entire supply chain

24:43 - Home Coffee Plan

25:20 - Boram’s thoughts on using yeast-inoculated fermentation in Brazil

32:07 - How the shifting commodity coffee market has affected the specialty market

39:35 - COVID-19’s impact on Boram’s cafes in Brazil

49:03 - Boram’s road to the 2021 World Barista Championship

55:12 - Socials and Outros

Follow David on social

Instagram: https://www.instagram.com/crosbyandcoffee

Website: https://www.rossocoffeeroasters.com/

Follow Boram Um on social

Instagram: https://www.instagram.com/boramum

Website: https://www.umcoffeeco.com.br

Follow Cole Torode on social

Instagram: https://www.instagram.com/torodeo

Website: https://www.forward.coffee