A Lesson in Paid Growth with Jonathan Becker - [Making Media, EP.50]

Our guest today is Jonathan Becker, Founder of Thrive Digital. Paid growth is a complex topic and it is something that we reference quite a bit on the show, but we've never really dug in. Jonathan and his team at Thrive have deployed over $3.5 billion in paid acquisition budgets on behalf of their client base. Naturally, that makes him an ideal guest to dig deeper. In the conversation, we draw on parallels to investing, how Jon and Thrive approach campaigns & what metrics they're looking at, what the rules of thumb really are, and Jonathan's general philosophy on marketing as a whole. Please enjoy our conversation with Jonathan Becker. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Show Notes: (00:01:50) - (First question) - Examining the link between advertising and investing (00:05:14) - Identifying underserved segments in the market (00:07:07) - Exploring unconventional routes to success (00:10:32) - Determining the effectiveness of marketing strategies (00:16:44) - Shifting strategies to business to business (B2B) marketing (00:21:23) - Tailoring advertising budgets for smaller businesses (00:22:46) - Evaluating the benefits of advertising on Spotify (00:27:02) - Demonstrating advertising metrics to clients (00:34:38) - Discussing the advantages of advertising in podcasts (00:40:39) - Analyzing the fundamentals of creating effective advertisements (00:43:26) - Investigating common failure points in marketing campaigns (00:48:25) - Debrief