A Smarter Way to Run Capital Campaigns

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Capital campaigns don’t have to be mysterious, exhausting marathons. With Jason Lewis of Seed Fundraisers, we pull back the curtain on a simpler, smarter path: a four‑wave model that mirrors how donors actually give and how organizations can build capacity while they raise transformational dollars. Instead of forcing everything into “quiet” and “public,” we map the journey from experienced, asset‑based leadership gifts through staff‑driven cultivation, to broader, income‑based pledges—so momentum doesn’t stall and volunteers aren’t asked to do the wrong jobs at the wrong time.

We also tackle the hidden “undercurrent” that sinks campaigns when gift volume spikes: pledge management, receipting, data hygiene, leadership stability, and board continuity. Jason shares where to invest staff time, when to shift from one‑to‑one to one‑to‑many outreach, and how to structure a case for support that reaches three distinct major‑donor motivations: bricks and mortar, entrepreneurial program growth, and rapid‑response needs. If you’ve ever watched a lead donor step up only to be let down by the follow‑through, this framework shows how to bring the next wave with you—on purpose.

Along the way, we offer straight‑talk for newer fundraisers who feel out of their depth: get in front of donors more often, listen longer, and translate annual‑fund instincts to capital scale. Treat your campaign as a teaching instrument, not a one‑off production, and you’ll build internal muscle that lasts well beyond the ribbon‑cutting. Ready to rethink your next campaign—and keep what you learn? Follow the show, share this episode with a colleague, and leave a quick review to tell us what wave you’re planning for next.

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