A worthy way market researchers can give back with Michaela Gascon

On this episode of Now that’s Significant - a market research podcast host, Michael Howard is joined by Michaela Gascon, the Executive Board Member at MREF, also known as Marketing Research Education Foundation. Michaela is also the President and CEO of KJT Group, a WIRe mentor, and 20 Deep Winery based in Mendon, New York.

Michaela came onto the show to discuss one of the fantastic ways that market researchers can give back to the community - The Race Around The World For Education, run by MREF.

For those who may not know, MREF's mission is to unify, inspire & activate the marketing research community to focus its collective resources to educate children and youth worldwide.

In the brief discussion, Michaela shares some great perspectives on the event, how it can help the community, and why it's a good thing for market researchers to get involved. One of the interesting points that came up was how many times around the earth market researchers had travelled as part of the event. You'd be surprised!

If you want to get involved, you can sign up here Race Around the World for Education (runsignup.com)

If you want to check out the work that MREF is doing around the world, jump onto their website here Home | MREF (mrgivesback.org).

We hope you enjoy the episode (and get involved as well).

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