Now that's Significant

EN154 episodes

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Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.Check out transcribed episodes on our website at Infotools | Podcasts***Infotools Harmoni is a...

Episodes (154)

Now that's Significant - How Women in Research (WIRe) is giving back to the indu...

Now that's Significant

Dec 1, 20259:32pending

Understanding Culture: The struggle over meaning with Anastasia Kārklīna Gabriel

Now that's Significant

Apr 16, 202540:50pending

Imagining a world where consumers owned & benefited from their data with Wes Cha...

Now that's Significant

Mar 19, 202546:50pending

VIBE - Black Market Research & Insights Professionals Conference with Tikica Ben...

Now that's Significant

Mar 12, 202514:23pending

An open letter to the consumer insights industry with Keith Rinzler

Now that's Significant

Mar 5, 202545:21pending

More than market research: Insight, influence, impact with Febronia Ruocco

Now that's Significant

Feb 19, 202530:31pending

Bridging the gap: Understanding needs of older adults with Sherri Dansby

Now that's Significant

Feb 12, 202528:37pending

Leveraging AI implicit testing, and integrated methodologies with Todd Kirby

Now that's Significant

Feb 5, 202538:17pending

How survey fraud impacts research quality and biases critical KPIs with Steven S...

Now that's Significant

Jan 29, 202540:21pending

Insights teams moving beyond just interesting with Elizabeth Oates

Now that's Significant

Jan 22, 202531:38pending

The truth is out there – integrity in market insights with Jo Secher

Now that's Significant

Jan 15, 202529:42pending

Market research in an age of skepticism with Lauren Cheatham

Now that's Significant

Jan 8, 202551:44pending

Lisa Miller on market research, the business of joy, and reflecting on was it wo...

Now that's Significant

Dec 18, 202445:35pending

Data quality, transparency, alignment, prisoner’s dilemma, & more with Bob Fawso...

Now that's Significant

Dec 11, 202431:42pending

Neuroscience in market research: Separating Hype from Reality with Michelle M Ni...

Now that's Significant

Dec 4, 202441:58pending

Reward productive friction using AI or enable mediocre work with Vivenne Ming

Now that's Significant

Nov 27, 202456:49pending

Tom Johnson on lessons from establishing and growing client-side insights functi...

Now that's Significant

Nov 20, 20241:01:01pending

The dangerous swing brands are making toward short-termism with Jeffrey Hirsch

Now that's Significant

Nov 13, 202444:45pending

Adam Hansen on the impact of cognitive biases on innovation and market research

Now that's Significant

Nov 6, 202454:39pending

Stephen Kraus on brands making higher impact by working with higher academia

Now that's Significant

Oct 30, 202436:38pending

John Van Vleck on blending science of research with art of uncovering insights

Now that's Significant

Oct 23, 202449:52pending

Insights teams & brands operating across countries and cultures with Russell Kin...

Now that's Significant

Oct 16, 202420:06pending

The outside voice: Your product isn't as great as you think with Jeff Vlahovich

Now that's Significant

Oct 9, 202435:30pending

Things I wish I knew earlier in my insights career with Stefanie Zammit

Now that's Significant

Oct 2, 202450:26pending

Quantifying the optimal content variety on TikTok with Alexis Harris & Devora Ro...

Now that's Significant

Sep 25, 202422:37pending

How to prepare an award winning entry for market research effectiveness

Now that's Significant

Sep 20, 202451:16pending

The power of narrative psychology in market research with Kristian Alomá

Now that's Significant

Sep 11, 202437:00pending

The dawn of Big R and all its benefits with Naomi Grewal

Now that's Significant

Sep 4, 202427:49pending

Introducing the Insights Awareness Index with Lucy Davison

Now that's Significant

Aug 28, 202427:56pending

How to strengthen your insights team’s reputation with Emily Paladino

Now that's Significant

Aug 21, 202442:30pending

Augmented market research perspectives with Snap’s Takeshi Tawarada & Kara Louis

Now that's Significant

Aug 14, 202425:56pending

The storytelling & data-driven decision dance with Brian Robinson

Now that's Significant

Aug 7, 202444:01pending

RANZ Panel: Unveiling the economic crystal ball for the industry and our clients

Now that's Significant

Jul 31, 202452:33pending

The delta between market researchers and the insights industry with Daniel Berka...

Now that's Significant

Jul 24, 202433:57pending

Empty Planet: The shock of global population decline with Darrell Bricker

Now that's Significant

Jul 17, 202432:10pending

Making the consumer the “superhero” of insights programs with Vera Chien

Now that's Significant

Jul 10, 202445:25pending

The journey toward achieving meaningful customer centricity in retail with AiCi...

Now that's Significant

Jul 3, 202449:36pending

Transitioning into market research and modernizing insights for non-profits with...

Now that's Significant

Jun 26, 202432:17pending

Aparnaa Rajasekaran on how insights professionals can shape business strategy

Now that's Significant

Jun 19, 202433:17pending

Building on our human skills in a technology-first world with JP Soltesz

Now that's Significant

Jun 12, 202431:12pending

Research exploring the rise and role of creator & influencer content with Ed Kel...

Now that's Significant

Jun 5, 202436:54pending

9 common concerns market researchers have when considering new software tools wi...

Now that's Significant

May 28, 202425:17pending

The anatomy of a modern market research function with Victoria Sakal

Now that's Significant

May 21, 202432:43pending

The 11 secret herbs and spices of market research tech with Bryan Smith

Now that's Significant

May 15, 202431:06pending

FTW! Market researchers playing in the video game space with Mike Klotz

Now that's Significant

May 7, 202435:37pending

Track to the future: Keeping brand trackers relevant with Horst Feldhaeuser

Now that's Significant

Apr 30, 202416:18pending

A worthy way market researchers can give back with Michaela Gascon

Now that's Significant

Apr 23, 202414:46pending

The changing nature of market research with Todd Horvitz

Now that's Significant

Apr 16, 202434:04pending

Making market research more impactful with Jennifer Trich Kremer

Now that's Significant

Apr 9, 202447:09pending

Benoit Tranzer on the future of Brand Tracking, bringing a new order in the chao...

Now that's Significant

Apr 2, 202439:46pending