How to strengthen your insights team’s reputation with Emily Paladino

In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Emily Paladino, Group Head of Customer Insights at Country Road Group, to discuss the intricacies of managing and elevating client-side customer insights teams. Emily, drawing from her extensive experience, provides invaluable advice for aspiring insights leaders. 

Here are five key takeaways from the episode:

1. Building a high-performing team is crucial: Prioritize cultural fit, shared values like hard work and integrity, and a blend of intelligence and experience when assembling your team. 

2. Demonstrating the ROI of insights is an ongoing endeavor: Continuously showcase your team's value by aligning projects with business objectives, delivering tangible results, and building relationships with key stakeholders.

3. Strategic projects can be game-changers: Initiatives like market segmentation projects, as exemplified by Emily, can significantly impact business growth and solidify your team's reputation.

4. Mentorship and empowerment are essential: Invest in your team's growth by providing opportunities to present, lead, and develop their personal brands within the organization.

5. Networking and external engagement are invaluable: Encourage your team to participate in industry conferences, build connections, and seek learning opportunities beyond the confines of your organization.

Tune in to this episode and discover more valuable insights from Emily Paladino on building and leading high-impact customer insights teams. Don't forget to check out other episodes of "Now That's Significant" on all major podcast platforms! 

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

www.infotools.com

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool