Apple’s Price Hikes Are Coming — Traders Need to Know Why

0:00This is an I Heart Podcast. Guaranteed Human. How can tech speed a tech-snow app requires Wi-Fi or data connection data plans all separately? 5G where available?

1:01What's up? Look on Earn your leisure with all about smart money moves. Here's one most people skip and it starts with insurify. Most of us never shop our car insurance. The policy renews every year, the rate creeps up a little at a time, and nobody calls you to tell you. You stay with the same company because it's easy and that convenience costs you real money. That's what insurify is. It's a very important thing to do. It's a very important thing to do. That's what insurify fixes. Real quotes for more than 120 top insurance companies side by side. About two minutes free, no phone calls, no pressure. If there's nothing better for you right now, insureify keeps watching and tells you when that changes. So you never stuck over pain. Millions of people have used insureify to shop for their car insurance. So insure with insureify. Go to insureify.com, that's I-N-S-U-R. And we see that's not the most expensive thing. sure with insureify go to insureify.com that's I and S you are I F Y dot com insureify dot com. McDonald's is putting value back on the menu.

2:03Whether you're craving a big Mac McNuggets or sausage egg and cheese Mac Grittles make it a meal and save. Your favorite is now your wallet's favorite to extra value meals are back. Sun rises prices fall get a sausage McMuffin with egg or sausage egg and cheese Mac Grittles small hot coffee and hash frowns for just six dollars. Price and participation may vary promotion pricing may be lower than meal pricing. Bada Bada Bada. You already know how AI is changing how every day work gets done. How much ground you can cover and how fast a team can scale. Stay ahead. You need the tools to give you a competitive advantage built for this new era. Welcome to a gentig revenue. Adio is the CRM for this world. It meets you where you work compounds every customer signal into context. Then acts on it across your pipeline to let you move it on match speed and scale with agents and animations for every job in revenue. Adio orchestrates your work around the clock. Built to handle the scale of your workloads, extensible with API and MCP and with the infrastructure to keep up with your most ambitious agents.

3:06Loved by high growth startups like granola, modal and etched. Adio runs the work behind every win. That's Adio, the agent to CRM, the intelligent system that never sleeps picks up leads at 2 a.m. Catchers renewals before they slip hands you the answer before you ask. Try Adio free at adio.com slash I heart. That's adio.com slash I heart. We we glossed over a little bit. I think maybe we touched on it for a second. The fact that they are going to increase their prices for the GPUs by 15%. Obviously direct correlation to the memory story. We talked about memory so much thoughts around that because we saw memory take a bit of a hit today. Outlook on the memory story. You give your thoughts. I got mine for sure. I think it's smart to increase the prices as too valuable. And now for the first time in a long time, the memory sector is in pole position to make the decision so much so as we alluded to.

4:07Apple doesn't even get the dictate price anymore. The memory company that used to be the supplier was looked at as a little brother and now we took pole position because you didn't invest your free cash flow or operation cash flow to buy like not to beat up on Apple because I love everyone at HQ. But look at what they could have potentially bought open AI, Anthropic, Micron, Sandisk, because it was spun off. Hell until you didn't do any of it. So the costs are always going to be passed off to the consumer. And everyone who keeps calling for the deck of the memory trade in one frame, one other, I'm going to keep saying it. You are only saying it because you didn't get into it. Same with the video like what I call them video and it took off. They're like, it has remnants of him run. I'm like, yeah, because you didn't invest in it. That's the only reason why. So do I see a potential for it to pull back maybe to 830 if something bad happens

5:08or 809 or worse, sure. Do I think we'll get back to 1200 within 12 months for sure? For sure. There's no money in being a, a parma bear. What are your thoughts? I think, I think two things happen this weekend that made me, I mean, I'm already bullish. I think everybody knows that. I've been in the story for so long that, yeah, of course. I'm a bull when it comes to the memory sector. I think the Tim Cook quote was pretty telling in terms of them having to figure out if they're going to try to use Chinese memory products to help, you know, offset some cost. And him conceiting and saying, you know, my friends American leader in memory, and we're going to continue to sport that. I think. I don't even do that. Like we're fighting the geopolitical technological war. The fact that he was testing it was just like alarming itself. Like bro, what? Yeah. I mean, the administration, I couldn't see them allowing it anyway, but yeah, they're not, right? You're going to make that call.

6:10That's the first sign. And then the next day, Jensen saying we're going to increase our GPU price by 15% is also another bullish flag. Because they've could have said, hey, you know, maybe we'll try to create infrastructure that they've done in other sectors and said, hey, maybe we find a cheaper way to do it. And I'm sure companies out there that are looking to create forms of memory that will be more sustainable at cheaper prices. But until that point, and that'll take three to five. Just some time minimum. Until that time, this story is equally as important as the GPU. We saw Sanjay speak on CNBC. And he, I mean, he, I go the same exact words. This is a strong of a story as the GPU because none of this works if it can't remember. I can't get better if it can't remember. Simply put, he said, AI can't get better if it can't remember. After store, if it can't learn, if it can't train in order to do that,

7:12you're going to need memory. And so that's the fear indication that says like this is still very much a bullish sector. You know, I went deep in the research on it. This guy's a legend. Who's Sanjay? A legend. What's he? So he's a CEO of micron. You know the other company he created? Taw. Sanders. He's the creator and founder of Sanders left in 2016 to take micron and now look at those companies are doing. Think about the conviction he's had for this sector, my nance standpoint and now from a high bandwidth standpoint and where that is going to lead over the next five to 10 years. That's pretty legendary. Sure. That's I thought it brought. And also the Indian CEO index. If you want to parse through the data, higher returns for sure. He's one of the ones.

8:14He's one of the ones. And so it's at a perfect time because his belief in this memory, landscape. Again, this was a game thing. Like I don't think people on this. This was a gaming thing. Same way that video technology developed in a underworld market and they became mainstream memory was as becoming the same way. If you want to find the next breakout company there that is not mainstream yet, they're going to be in a niche. Quick one before you jump back in. You're listening for ways to help teams move faster, make sharper decisions and turn scattered context into work they can use. Chat GPT for business can help. Chat GPT for business gives teams a shared workspace with admin controls, permissions and access to work and codex and chat GPT. This means your business can move from question to answer and code to roll out quicker. Join over 10 million business and enterprise users worldwide already using chat GPT for work. Download the chat GPT desktop app or contact sales to learn more.

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10:22annual plan. That's framer.com slash earn for 30% off. Framer.com slash earned rules and restrictions may apply. Errners, what's up? Look on earned your leisure. We're all about smart money moves. Here's one most people skip and it starts with insurify. Most of us never shop our car insurance. The policy renews every year, the rate creeps up a little at a time and nobody calls you to tell you you stay with the same company because it's easy. And that convenience costs you real money. That's what insurify fixes real quotes for more than 120 top insurance companies side by side about two minutes free. No phone calls, no pressure. And if there's nothing better for you right now, insurify keeps watching and tells you when that changes. So you're never stuck over paying. Millions of people have used insurify to shop for their car insurance. So ensure with insurify go to insurify.com. That's I end as you are I FY dot com. Insurify dot com. Earners, what's up? Look, you may have heard about built as the loyalty program that lets you earn

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12:26subject to approval and eligibility. Built cards are issued by column and a member F the I see pursuant to license from master card international incorporated. You already know how AI is changing how every day work gets done. How much ground you can cover and how fast a team can scale to stay ahead. You need the tools to give you a competitive advantage built for this new era. Welcome to a gentig revenue. Adio is the CRM for this world. It meets you where you work compounds every customer signal into context, then acts on it across your pipeline to let you move it on match speed and scale with agents and animations for every job in revenue. Adio orchestrates your work around the clock. Built to handle the scale of your workloads, extensible with API and MCP and with the infrastructure to keep up with your most ambitious agents loved by high growth startups like granola, modal and etched. Adio runs the work behind every win. That's Adio, the agent to CRM, the intelligent system that never sleeps, picks up leads at 2 a.m. catches renewals before they slip hands you the answer before

13:27you ask. Try Adio free at adio dot com slash I heart. That's Adio dot com slash I heart. Go look at a company that is dominating and mastering a niche. You're going to see your next great company. And if you look at a founder that is incredibly diligent, not on the scenes, not on Twitter, getting into cat fights. You'll be able to identify some amazing companies, but it's really important that you use the product and love the product. Like even in Apple for them to say we may use the Chinese memory company. Why and you have a leasing program for every product, it makes no sense. But like you are getting the phone subsidized from day one, either through senior law wireless back in the day or now through the leasing program that you can pay the monthly on. Yeah. So they're one of the first biggest companies that are going to introduce the the rent everything on nothing kind of concept. It makes no sense to have that kind of stance to

14:29not this is the reason we have. Yeah. This is the reason why I'm like, you've been increasing prices for the past five years. What is it? Every sense 07, you've been increasing prices. What's causing what? Okay. Yeah. So you came up with the MacBook Neo and all of a sudden, it's like, you don't have to increase price. You don't have to. Yeah, we we looked at the profit margins, guys. You don't technically have to have a bro. Even in the video, like Nvidia is said to do 92 billion, the Bahamas make 16 billion a year. Like these are countries. We're talking big though. Apple has a bunch of cash available. If they wanted to buy memory company and bring it in house, they could have. Well, that's how that's the part though. If they if they say that they don't, this is a bottleneck. Well, it is this, right? You'll hear shareholders say, Hey, our profit margin has gone down. Right. So it's like you kind of got to do it because it said it starts to change.

15:34And we already saw that it's beating every quarter. It's still it's still trust because great or exceptional is an exceptional. It's all to be. It's like you can't lie. You know what? We understand that you can see that there's a cause increase. So we're going to have to pass that on rather than saying, Hey, we'll eat that cause of how long can we eat it? Well, then operating margin goes down, then profit margin is down. And when people start to see a decline, like they can say our gross margin is going to be 74.5% if the street expects 75. Oh, great. We saw a decline. I hold on. I mean, that's why I agree with Sam. But I'll take the shares. Even in having shareholders, I think it's really important to paint the vision. And this was what Steve Jobs really good at. To not focus on the one or two year cycles and tell you where you're going to be in your 10 people will head on for Apple for 10 years from 05 to 2015. Illustrious track record. If you want to get off the ship and as a leader, you have to tell the troops, Hey, you may not agree with this short term.

16:35I have to do all the time. But this is what's best for the brand long term. You got to get the shareholders on board to follow the vision. All right. All that being said, I think it beats again. The earnings report. I think they see a different direction. I think I think the stock actually climbs. I think it climbs. Okay. Yeah, we'll see. I just got this feeling like the momentum, obviously, we've seen it pull back. But we've seen that before when when it's want to have bear by opportunities, we'll start to see stock slide a little bit. I think with the momentum, I think with the P.E. ratio pulling down a little bit from where it's it's high as well. I think we see it in first, but what is it? It's doable. We'll be watching most importantly hold for 10 years. Please keep trading your way into poverty. Thinking you're going to get get an extra $12,000 out of a move that may cost you $200,000 in five to six years. Please, please. And what? So that that'll happen Wednesday, crowd strike. So on Wednesday, um, both in a portfolio, definitely watching bull.

17:38Before you sign off, you tuned in for ways to help teams move faster, make sharper decisions and turn scattered contexts into work they can use. ChatGPT for business can help. ChatGPT for business gives teams a shared workspace with admin controls, permissions and access to work and codex and chatGPT. This means your business can move from question to answer and code to roll out quicker. Join over 10 million business and enterprise users worldwide already using chatGPT for work. Download the chatGPT desktop app or contact sales to learn more. Errners, what's up? Look on earn your leisure with all about smart money moves. Here's one most people skip and it starts with insurify. Most of us never shop our car insurance. The policy renews every year, the rate creeps up a little at a time. And nobody calls you to tell you you stay with the same company because it's easy. And that convenience costs you real money. That's what insurify fixes real quotes for more than 120 top insurance companies side by side about two minutes free.

18:40No phone calls, no pressure. And if there's nothing better for you right now, insurify keeps watching and tells you when that changes. So you're never stuck over paying millions of people have used insurify to shop for their car insurance. So ensure with insurify go to insurify.com. That's I end as you are I FY dot com insurify dot com. You already know how AI is changing how every day work gets done. How much ground you can cover and how fast a team can scale. To stay ahead, you need the tools to give you a competitive advantage built for this new era. Welcome to a genetic revenue. Adio is the CRM for this world. It meets you where you work. Compounds every customer signal into context, then acts on it across your pipeline to let you move it on match speed and scale with agents and animations for every job in revenue. Adio orchestrates your work around the clock, built to handle the scale of your workloads, extensible with API and MCP and with the infrastructure to keep up with your most ambitious agents. Loved by high growth startups like granola,

19:42modal and etched, Adio runs the work behind every win. That's Adio, the agent XCRM, the intelligent system that never sleeps, picks up leads at 2 a.m. Catches renewals before they slip, hands you the answer before you ask. Try Adio free at adio dot com slash I heart. That's Adio dot com slash I heart. Granger knows if you're a procurement manager at an industrial manufacturing facility, you're balancing inventory and budget while sourcing critical supplies across the operation. Too much inventory cost climb to little production slows. Granger's $2 billion in on hand inventory helps you get what you need when you need it. So you can help keep budgets balanced in lines moving. Call 1-800-Granjer, click ranger dot com or just stop by. Granger for the ones who get it done. Honey, Philippa sent another photo from Argentina. How? With T-Mobile, of course. Mira, he's video calling us.

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