Are AI-generated email subject lines a trend or trash?

Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity and human oversight. The discussion covers implementing AI as a content generation starting point rather than an autonomous solution, developing audience segmentation strategies that leverage AI insights, and establishing brand voice guardrails to prevent generic AI-generated messaging from compromising email performance.

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