Are we underestimating the value of incomplete responses - Karine Pepin

This episode of Now that's Significant, Karine Pepin from 2CV joins us to discuss the value we could be missing out on by discarding incompletes too soon.

During the podcast, we discuss:

- How the market research industry is changing rapidly as a result of cultural shifts and innovation

- The demand for good survey participants far exceeds supply, as a result, survey conversion is more important than ever

- Our first line of defense is creating an engaging survey experience. Mind, you could still have hundreds of participants drop off even if the survey is short and engaging

- Keeping partial completes could help solve the participant crisis and speed up fieldwork. It’s not a straight forward decision. Like everything else it requires trade-offs

Hope you enjoy the show