Ask Us ANYTHING!! INSTANT Performance Boost Secrets! 😳 Dating Advice?😳 | Ep. 478

Welcome to do this not that the podcast from markers we share quick tips things

you could do right now and then we add a little bit of chaos at the end of

every episode we also keep it short like this intro let's check it out we are

back for ask us anything from the do this not that podcast is our short

episode we're all week long we get in work questions we get in ridiculous

questions we try to tackle one of each was submitted questions really easy just

go to j schwettleson.com there's a button that says podcast another one says

ask us anything that's where we get the question so before we get to the

ridiculous question let's do the work question we got a question from Jordan

from Little Rock Arkansas what up Arkansas Jordan what do you got Jay we

tried putting the top 10 things to know about our industry as a blog post

title and ours are a subject line and it did okay not great I thought numbers

do really well when you included in all of your marketing what did we do wrong

okay great topic and I have a lot of new data to share in this I'm very excited

numbers a lot of you in tune out like numbers what are you about to talk about but

this works for business marketers consumer marketers nonprofit marketers and

these little things I'm about to tell you about how to use numbers are gonna

blow your mind so world data research with my research group from my agency what

we do you know thousands of different marketing domains we're always looking at

stuff so that's where this data comes from so for example we talk about numbers

and I'm gonna talk about all sorts different ways to use them but let's say I was

trying to get you to subscribe to a newsletter and one landing page said hey

subscribe to our newsletter another landing page the B version of that

landing page instead of saying subscribe to our newsletter it said join 57,542

other leaders that are reading this amazing newsletter which one would you be

more likely to respond to the one that said 57,492 other leaders because it's

very very very specific when you are weirdly specific in anything that you are

doing in any of the marketing that you are doing it does incredibly well so to

give you an idea let's say you are promoting a newsletter you can put on that

landing page or you could put in the email or on the social post join 12,847

other marketers who are reading this or let's say you have a product okay join

9,113 other people that are enjoying these socks you whatever it is that you

are promoting a newsletter a webinar a content piece a consumer product the

number of donors that are donating to something when you are weirdly specific

okay believe it or not specific numbers versus generic numbers like 9,122

versus 10,000 even though 10,000 is higher specific numbers increase engagement by over 15%

versus generic numbers generic numbers make it feel like it's not real now a lot of times when

you think about numbers we're using them at the start of our hook right we're using them as

a listicle of some the kind the 11 ways this failed the nine outfits that made people look

the 13 tests that actually worked the seven things all HR leaders need to know here's the

secret sauce thing that you always need to know whatever it is you're promoting that listicle

that thing what people downloaded that sale right anything whatever it is and you're starting

it out that blog post you're starting out you should start with a number that subject line you're

starting it out with a number that podcast title you're starting out with a number but do not

allow that number to end in a zero or a five it can't be the number 10 it can't be the number 25

number like nine 11 that is what you're looking for seven four anything it doesn't end in a zero

or five believe it or not we consider those round numbers zero or five non-round numbers at the

start of a subject line a blog post a podcast title any content piece actually increase engagement

over 22% versus those that are zero or five I know this is crazy and ridiculous and all this

nonsense but it actually works the other one is this actual real psychological thing called the

pratfall effect okay the pratfall effect is like a legit psychology term and what it is it's all

about is that when there are some numbers that show flaws they're more believable than perfect

numbers what do I mean by this why I say the pratfall effect all right if you are going and you're

looking at you're going to order you're going to order some in Uber Eats okay you're looking at

a restaurant review or Google review right you're looking at a Google review for the plumbing company

that you want to hire for your house if you go on there and you see it as a 5.0 rating okay or if

that same company had a 4.8 rating believe it or not the one with the 4.8 rating versus the 5.0 rating

will actually do better will actually get more business more calls it is more believable when you

are not perfect a lot of people get nervous like for example my podcast right if you go on apple

and this is not being a flex or whatever I have a 4.9 rating out of 5 on my podcast reviews you

probably going to give it a one now we'll go down to 4.7 I whatever but I have a 4.9 rating okay

for a while I had a 5.0 rating and it went down to 4.9 and oddly okay weirdly we actually got

more sponsors interested in in sponsoring the podcast when when down to 4.9 it is more I didn't

nothing to do with it I just got some bad reviews ironically but it is more believable everybody

can't love what you're doing okay so actually having reviews and highlighting them that are not

perfect does really really really well it's so odd how that works the other one that people

sleep on is negative numbers loss framing actually crushes it and I'll tell you exactly what I mean

but here's the stat negative numbers for example in your subject lines and your blog post titles

and in your sale titles will actually lead to about a 10% boost in engagement so imagine you saw

a subject line that says something like this down 17% dot dot dot until we fix this or lost 22%

of clicks overnight it's almost like I feel bad saying it this way it's almost like rubber necking

when you're on the highway and you see an accident you know anything bad to happen but everyone

slows down that's why traffic occurs because everybody's looking at it like oh what happened that's

not good right when you see negative numbers and it's framed as a negative way in that podcast

title in that subject line in that whatever it gets us to do that millisecond pause and it works

it's really strange the other one that is the weirdest one that we're testing right now a lot of

which is the strangest thing in the world is using things like like 3.5 subject line tricks like

in the subject line as a subject line we're doing that in our marketing right or 4.8 things you

should know it is ridiculous it makes no sense what do you mean 4.8 things I should know 3.5 subject

lines tricks to try it makes no sense but it gets the person to pause and we're still testing

through this but we're actually seeing it lift open rates a lot on a lot of the email marketing

that we're doing so I'm not advocating for doing this whole decimal thing yet but it is pretty

wild all right before we get into the ridiculous question I want to let you know that this podcast

is sponsored by a company called knack KNAK listen we have all spent a zillion hours designing email

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done what they look like it is incredible if you don't know knack go to knak.com slash demo

that's knack.com slash demo I love what they're doing all right let's get into the ridiculous

question so over time I don't know why people submit dating advice questions but on the form on my

website nj shawls.com we get a lot of people submitting questions that they want me to answer about

dating advice first off I know I'm going to answer them right now we have a series of them we

group them together I have not read them so I'm going to read them for the first time now my team

grab them together but I will tell you you should not listen to me about dating advice because first

of all I'm an old nerd second of all I've been married I've the greatest marriage my wife is the

greatest human being of all time a matter of 22 years I don't know anything about dating and my

teenage kids that are 18 and well not and 20 not teenage when they're talking about dating I don't

know what they're talking about I'm clueless but I will give you my advice because here we are

but take it with a grain of salt because I don't know what I'm talking about all right here are the

questions or that have come in over the last few weeks about dating j if he still likes his exes

photos on social media is that normal or am I supposed to pretend I don't notice that

okay that's not normal first of all I think that's very bad sign I don't even think I mean maybe

they can still be connected but I don't think the person should be your ex should be viewing their

stories in my opinion I definitely don't think they should be liking their posts because they're

liking the person's supposed that's it that is a massive red flag anything other than that you

get out of that bad situation that's my take on that okay next j if she never asked me anything

about myself is that just how she is or is that the whole answer I don't really know what that

means but if she doesn't ask you anything about yourself then that sucks that's not a relationship

it's not going to get a lot better and even if you say to her hey you don't ever ask me anything

about myself she'll do it for a little bit but then she'll go back to the way that she is a

narcissist and get out of that that person seems like a loser that's my opinion okay Jay

if they cancel and then I see them out somewhere else is that really a deal breaker a billion percent

what type of question is that you're telling me if you have a date with somebody and they oh

sorry I can't go and then you go out and you see them at the bar with their friends guess what

they would rather be doing that than be with you it's the instant deal breaker if it was me I would

go up to the person and say hey you clown hey you loser hey you tool you blew me off to be here

guess what we're never going to do again we're never hanging out again later smell you later that's

what I think anyway last one Jay if he disappears for a day or two and then comes back like nothing

happened what am I supposed to do with that you're supposed to be with how were you are we dating are

we together like hello this ain't it you know it's not like you let's give somebody the heads up

right hey I'm going to go and hike this mountain they're not going to sell service but in the world

that we live in now constant communication and I don't like these games oh they're not going to

talk for two days because they're trying to seem like they're not that into it screw that I think

that's weird I don't like it all right listen two things I want to work with you go to j swaddleson

calm is a form there we should work together I have an agency I do demand Jen I do database growth

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