B2B teams will be embarrassed they ignored in this shift

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Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network.

Ready to expedite your company's organic growth efforts? Sit back, relax,

and get ready for your daily dose of search engine optimization wisdom.

Here's today's host of the Voices of Search Podcast, Jordan Cooney.

I'm Jordan Cooney, and joining me today is Jeff Reign, co-founder at Everything Machines.

Jeff spent two decades in enterprise marketing and platform strategy,

and now he's building everything cash, a brand-side cash that makes websites readable for

LLM crawlers without rebuilding the human site. In two years, what will be to be teams

which they would have never ignored in the current LLM shift?

The increasing truthfulness and transparency that will be rewarded by LLM's forever now forward.

We're moving away from being able to pull a fast one on the buyer because they will have an

extremely rational agent as their partner in crime in figuring out what's right for them.

Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help,

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And I don't know that that's particularly obvious right now, because we think that's the future.

The future is in this perfect one-to-one match, which is this agent, this intelligent agent,

finding the right things for my human, my person, and it's not going to be fooled.

Okay, that's all for today, but until next time, remember, the answers are always in the data.