Beyond the label: What women should know about protein, ingredients, and “healthy” foods

0:00Welcome to the untold, take it deep breath, take the higher road, it's what they always say, as if they know the way, they won't take it from me. Don't ever doubt yourself as wiping just a drain, you made your own so kick and scream, the people who will lock with and never end it for us, you never have the chance to watch your waiting for it. This is called my friend, cause this is what it's time and this is what. Hello and welcome to the nurses report on America out loud talk radio. This is your show host, Melissa Shryke-Fair, founder of both the Functional Nurse Academy and the Christian Functional Medicine Academy.

1:11Welcome everyone, I have another great guest from the Functional Nurse Academy today, I'm interviewing another one of my students joining me today is Lillian Mueller, who is a registered nurse board certified Functional Medicine Practitioner and co-founder of MoveHer. She began her nursing career working at the bedside with much of her clinical experience focused and hospice care. Carrying for patients during some of the most vulnerable stages of life gave her a deep appreciation for conventional medicine, while also sparking a desire to better understand how nutrition, lifestyle and preventive care can support health earlier in the process. That interests led her to Functional Nurse Academy and a transition into Functional Wellness. Lillian is currently continuing her education as a doctor of nursing practice, family nurse practitioner student at Vanderbilt University.

2:16Today she combines her nursing background Functional Medicine education and experience as a founder to help raise the standard for women's nutrition through her company, MoveHer. Welcome Lillian, it's great to have you. Thank you for having me and so excited to be here. Yes, absolutely, and this is because I'm always so interested in how you guys are using your Functional Medicine education in business. And I think that what you have done creating a company where you are actually providing high quality protein bars, I think is amazing and you have all this information about like the Functional ingredients. And we know, I mean, I cannot tell you like how many times people are like, oh, yeah, I eat healthy and I'll have people, you know, send me dietary journals and I'm kind of like I want to know the brands of what you're eating and I look it up and like how much sugar and how many artificial ingredients people are consuming and they have no idea.

3:25So I'm so glad that like you're doing this and you know working to get high quality options to people, but I always am curious as well about, you know, what was it, you know, in your life or what you saw in the conventional system that sparked your interest the most about Functional Medicine. Yeah, so I had always had a plan all through nursing school, the end goal was always to be a psychiatric nurse practitioner and of course you make a plan and you pivot a hundred times. And so in the pandemic, I decided I was in nursing school and I wanted to start in the hospital and I applied at first position I saw and it ended up being a med surge step down hostess specialty floor. I had no background of hospice, no idea, anything about it and never had a desire to go into hospice until I started on the unit and then I just transitioned into my nursing role.

4:31And as I transitioned to my nursing role, I'm sure as the same as many nurses out there, I kind of felt like a let down. I remember whenever I would work the floor or work with the hospice patients, the floor patients had always felt like I was fighting the losing battle. And you know, I saw these people when I was completing my tasks and giving them their medicine and I had of course would advocate for them and I would try to educate them and change things and it just felt like we were never getting anywhere. And with the hospice, it was something that I loved because I felt like at the end of the day I could educate the patients and their families and make them feel really comfortable at the end of the life. And I could go the extra mile and it felt like I was actually doing something. And so I kind of had a pivot within looking into what other practices out there kind of took the holistic with the Western medicine.

5:31And so I had a gap year in between when my four nursing and ended up finding a book called Young Forever by Dr. Mark Heimann. And that was when the term functional medicine I first discovered it. I always wanted to run a psychiatric practice where we did wellness walks and we did nutrition that was healthy for people and supported their bodies and hot sonas and cold plunges. And I wanted to do all the different aspects, but I never knew that there was a term or a specific practice for it. And so I started digging in deeper and found your program and immediately was hooked. I mean, I remember actually thinking it was a scheme at first because like there's no way as a nurse that I can go through this program that self-paced and come out on the other side and be able to do exactly what I wanted to do without having to go. So it's been thousands of dollars or so many years learning from you know, a professor having to go into the class setting.

6:37And so doing your program, I still wanted to run my own practice and ended up discovering that Vanderbilt had a BSN to DNP program. I could skip the math through and go straight to my doctorate and then within West Virginia I can work under a physician for three years and open up my own practice. Bestow is the end goal. But like I said, there's always some type of pivot that comes up and during it, I have to create a mover and here we are today with it launched and have my specialty functional medicine and in school and still working towards that goal while helping to raise the standards and educate patients so long. So thanks so much you can do with it. You know, I mean there are so many opportunities not only to help people, but also to diversify your revenue streams.

7:44I mean, there's just so much opportunity when we talk about business and combining that with wellness, especially since people, unfortunately, you know, for very obvious reasons, have become distrustful of the mainstream. Health, the mainstream, healthier system, but I also had experience as a psychiatric nurse and I love that population of people I actually used to work on the most acute floor of a psychiatric hospital. And I was absolutely appalled at how these individuals were being treated and this is inpatient. So, you know, if you're inpatient, you are there because you are a harm to yourself or others. And I mean, I'm talking white walls, they didn't even have windows that you could open up and look outside and then there were some patients that were admitted for like several months and never, never.

8:44And it's like they don't even, I mean, I mean, like why not paint the walls like a nice blue color. You can have psychiatric safe windows so people can go outside. You can have, there were just so many things that they just didn't make sense. And then the food that they would feed these people, oh my goodness, like it's just like psychiatric care is just so behind. I think that that is wonderful. That being a functional medicine nurse, that that is your end goal is to be, you said your end goal is to be a psychiatric nurse practitioner. Is that right? So that was the original plan. But like you said, I, in nursing school, we did our clinical as we did rotations on psych units and I remember having the same thoughts I went in and was like, yeah, I would be depressed if I was here too. There's no fresh air and like you said, everything is so plain and tall and there's no colors. And I remember we were able to plan an activity and it was like everything that we wanted to bring out to do with the patient so like you can't do that, you can't do that.

9:52And it's like as simple as a little fun cute craft, you know, you know, they weren't able to do because too much stimulation for them. And it was like, I understand that, you know, they're there and at the end of the day, the biggest protection, especially in the hospital, is that he is to keep them safe, but it wasn't helping them heal. And in nursing school, I did a, it was a mission trip to Guatemala and we went down there and did surgery through like eight days straight. And I remember that the post op, the patients would go out into this garden square and they would all sit outside in the sun and they'd walk through the garden and I mean, they're fresh out of surgery and nurses are walking them around and they're picking tomatoes out of the garden and eating them fresh and I was like, this is crazy. Like why don't we have different aspects like this and so that was the plan and I guess I'm doing more of a deep dive, I ended up going more of the family nurse practitioner route because I have more flexibility.

11:01They said, I've learned that you speak something and there's constantly some some type of pivot that's going to happen. And so when I get there to the end of when I'm opening a clinical practice will see where I'm at with what population, but currently doing the family nurse practitioner. So it gives me the largest. Broadness to work with all the different types of patients and then pairing that with the functional medicine, certification, so that I can really look at the holistic and the whole picture. I wait for it to end. I remember when I used to work in the psychiatric hospital, I and I also would help to oversee the psychiatric holds in the medical center that were in the ER and I remember talking to one of like the medical dots and I was like, you know, these problems people are having on the psychiatric basis, do you think that something medical something physical could be causing this and he thought that that was ludicrous because it's almost like they think that like what goes on in the mind is separate from the body, but then with, you know, functional medicine, we know that things like deficiencies in vitamin D increased your risk of mental illness, low magnesium can cause anxiety,

12:25low thyroid can cause anxiety and depression like there's you know, inability to or impaired detoxification pathways or inflammation, we know that inflammation can cause inflammatory cytokines that can then cross the blood brain barrier and cause psychiatric issues. So it all it's just so incredibly interconnected and so I really like that you know you're using your current experience and you're training to do something with food because oh my goodness, like I think that so many symptoms that people have and I see it all the time working with clients, it is remarkable. The kind of symptoms that are going to clear off when people clean up their diet so I would love to hear about when I'm just just starting with the food supply is there so many people that they think the marketing is really tricky and a lot of people like they think that they're eating healthy and I remember I was doing a dietary log for someone and this woman is so so sweet.

13:33She really thought she had these like fig bars and she really thought that that was like healthy snack because it was gluten free and each serving had 30 grams of sugar in it and it had all I mean it was like she was having a soda, you know, but could you speak to you know what is going on with the food supply and some of the questionable ingredients that are in some of these protein bars that are being marketed as healthy. Yeah absolutely and not even just along the lines of protein bars but just any product in general. The front of labeling is so tricky because you know you have all of these different packages that say clean and natural and you know better for you which there's actually a company called Better For You and you turn it over and it's not better for you but you know all those terms mean different things to this company. And so I always tell people that at the end of the day those those companies are trying to sell you something and so if there's anything that I can add to key people to do is to have better information so that they can turn the product over and look at the label and make informed decisions for themselves no matter what that you know is because I tell a lot of people is at the end of the day these people like you said there's so many people that I think they're eating healthy or they think they're doing the right thing and it's just so easy.

14:58The right thing and it's just a lack of education or misinformation and there's so much misinformation on social media and people just posting crazy hecticness author with no certification and no background so I always educate patients just on a quick like nutrition label lesson and so I would say same thing for me is the same thing that I do when I flip a rock wherever but you know flip your rock wherever and first thing to ask yourself is you know what is the purpose behind what you're buying. You know are you are you buying this item because you want something that's quick on the go are you training is this something to eat before you go do a heavy workout is this something that you're going to have like a breakfast midday lunch you know because all those different components matter when you're making a decision of what you're going to eat. I always ask myself that first and then I immediately look at serving size because nutrition labels can be so tricky I always laugh at crumble cookie because it's like 180 calories and then you look at the serving size and it's like yeah there's like four servings with the mat 180 calories and so just looking at the serving size so then you know that the rest of the information that you see on the nutrition label is based upon X amount of that product.

16:13And then I look at the protein and not just protein but the quality and the source of the protein and sure will go deeper into that but looking at the amount and is this a plant protein is this an animal protein is it actually just college in which isn't a complete protein looking at those aspects so that you know you know protein such a big building block so I always try to hit protein first and then I look at fiber I actually read a study there it said only one thing I can do is I can do it. 75% of US adults hit the fiber recommendation which is mind blown because as you know it's so important for detoxification and for our gut health and for women for our hormone balance and they say that only the average US citizen gets 15 to 17 grams of fiber and the recommendation which is the bare minimum recommendation which probably should be higher but for women is 25 grams and 38 grams so looking again to see does this have fiber within whatever product that you're buying and then looking at the source of that fiber and then educating people also with that source everything nowadays with trends is you know everyone's anti-blow and it's like you know different things that you eat or is what's causing that bloating and so if you're eating a fiber such as insulin it quickly

17:40the firmance in your stomach and so it produces so much gas and bloating and so looking at the difference or so fibers that we can find one that's more digestible and then again like you said I then immediately look at sugars and not just at sugars but total sugars with the added sugars and so many products like you said you flip it over and it's like 17 grams of sugar and the daily recommendation for added sugars 25 grams and that's like maximum and most of these products out there you eat one product and that's your daily amount of sugar and so you keep adding that up which is just adding onto these rates of diabetes and I think the latest statistics showed that 40 million US adults have diabetes and the numbers and adolescents is just increasing and it's because all these products for no actual benefit just add all this sugar to trick our taste buds and make sure that you're not going to get a lot of sugar. I always look at the fat source and then lastly I look at the ingredients and just educating people that the ingredients descend by weight so whatever that first ingredient on that nutrition on that ingredient list is what is the most thing in that product and you'd be very surprised of how many things you flip over and it's like the first or second ingredient is the sugar source and so really just educating people that don't look at the front of the label.

19:08Don't look at all the pretty colors and the callouts and the claims and going through the manufacturing process learning to that a lot of things are self labeling so gluten free so all those things you can self label one of the big certifications that you have to go through a whole long process is the USDA certified organic certification so I say that is one of the most trusted certification but a lot of these other certifications and labeling or self labeling and. At the end of the day these companies are trying to sell you something and so you got to look at the back of the label at the nutrition facts and the ingredient list so you can make the best decision for you. One of them was moms across America and they were testing packaged food items that were labeled gluten free and they were finding that some of these products that are being advertised as gluten free actually had gluten in them and then they were also finding that soon that they were trying to find out about what kind of products they were trying to get the most information and.

20:15that some of these products that actually were gluten free had glyphosate levels that were higher than what is considered the safe amount. And then recently we have had information coming out about these companies who are saying that they're not using seed oils and they're using avocado oil and that's coming out that like, oh, those products were tested and it actually doesn't say what they're not being accurate about what is in the food. And then there's always a trend with this. It tends to be these large corporations that are doing very shady things with the foods of bile. Like we know that there are large corporations buying out these smaller companies and then they change the formulations and they change the sourcing. And I always like to teach that we need to eat the food that God designed for us to eat. We need to get as close to nature as possible,

21:19but also, okay, like as a mom with three children and two of them being babies. It is just like not like we eat like pretty healthy. We eat really good. But it is not possible for like 100% of all of my food to be made from scratch. Like I think it is important to know of like, okay, what are some high quality pre-made or packaged foods that like we can have when we travel or when I'm out running around? I mean, I have been pregnant and nursing and then pregnant and nursing again for like almost four years. So like I have to have a snack when I'm like out and on when I'm like out and about. And yeah, so I like that you're really working to fill in this gap and something else that really interests me about what you were doing is the functional ingredients because you have added in, let's see,

22:28the Indian magnesium glycine. I find that like a lot of times when companies are adding in magnesium, it's a very like cheap form of magnesium and you're actually using the good stuff magnesium glycine. And you also talk about Colleen and I noticed that the bars that you've designed are very high in protein, you know, 20 grams of protein because I also think a lot of people are not getting enough protein. So I've been loved to hear from your perspective, you know, why, like, can you tell us a little bit more about, you know, functional ingredients and why you chose the ingredients that you did? Yeah, and so always first tell people that when you see a food product, because again, there's so many different confusing information out there. And even us with, you know, medical backgrounds, you think you're buying something good. And then like he said, some different study comes out in it.

23:30And it's not. And it's not. And so always tell people especially with functional blends. First thing to understand is functional does not mean medicinal. And so, you know, levels that are within food products are sub therapeutic. And so getting them to have that aspect that it doesn't replace the same thing as, you know, if you're taking magnesium at night, like you can still take those supplements on top of that because they're sub therapeutic levels. But we always tell people because it's my sister and mom and I who created the company. We say we say that we selfishly created it because every time we would go out. And like you said, if you could eat every meal at home and just eat all the food so I had that, would be the best thing that you could do. But we just don't have that luxury, you know, we're on the go, we're busy, we're moms, we're nurses, we're students, we're professionals. And so trying to have something that we can reach for and grab and not feel like we're completely compromising. On ingredients and everything that I found felt like a compromise.

24:32Rather with the ingredients that were in it or the nutrition breakdown of the added sugars. And so when we went through the formulation process, we really just created something that we wanted with all the aspects. And so with the functional blends, like you said, so many different supplements are coming out that support our bodies and our cell repair and detoxification. And it's amazing where we're at with science and how many things that they're finding out there. But at the end of the day, we still have a deficit and so many different minerals. And with our soils being so stripped, our food just doesn't have the same minerals. And so adding in the functional blend with something that was just an easy decision. So we really put in an aspect where it was formulated for women's bodies in general. And so with the, like you said, we have the alphanine in there. And so we wanted to have, you know, there's so much research behind it with lowering cortisol levels and your stress reduction.

25:33So having that in there was important. The colean for your brain. So that way when we're out on the go, like you said, as mothers are also as nurses always laugh. Because we'll be on the unit and trying to make critical decisions for our patients and someone's bringing them don't us. And you're like, how am I supposed to think and make these decisions for my patients when, you know, I'm crashing or blood sugar. And so we really wanted to put colean in there to support your brain in your memory. Out of the mean, there's so many great studies that have come out about it, helping with repairing your bot lining. And as you know, so many people have like you got syndrome. And so we really wanted to put that in there just to be another aspect that aided in your digestion. As well as the magnesium magnesium is probably my favorite supplement that's out there. I mean, taking into that night, taking it during the day, it just supports hundreds of different aspects within your bodies. And so we wanted to make sure that we had magnesium and the glycinate form.

26:34Because we didn't want to do the oxide or any of the other forms that are cheaper doesn't break down as well in your body. And then as well as having we have B6 in there and again, it helps your brain support with serotonin and dopamine. So we just put all the different aspects that we feel like women need again to fit with you, being a mom or a professional and on the go. And just like a little pick me up and all those different aspects to hit your brain in your nervous system and your joints and your gut. All the things. You know, I'm what I think you mentioned about how our food is just not what it used to be. I mean, there's so many different factors there as far as the changes in farming practices. And also, you know, my grandparents lived on a farm. They would go and just like pick food off the vine and we're not really doing well, okay, I have to made it was in my backyard, you know, but we're not really doing that anymore.

27:34A lot of times, even if you are purchasing produce from the store, we have to think about, okay, when you actually go and you harvest that produce, it is losing the nutritional quality, the longer that it has been harvested. So again, I think so many people are just having problems with, you know, health problems and multiple symptoms because their bodies are not getting enough nutrition and there's so many different factors for that. So when I saw that you had alfianne in your formulation, I got like a little giddy because again, as you probably know, I talked about alfianne quite a bit in the program. And this is something that I covered when I was talking about neuro inflammation because we know so many people are just riddled with like stress and anxiety and alfianne is a naturally occurring amino acid.

28:36I mean, it is from tea leaves and we have so much research on it and about how it can help to reduce depression anxiety. It helps to calm the nervous system. And I think, I mean, just I'm just thinking about like how many people, especially moms out there could just use some functional ingredients like this. And something else that I have noticed and again, I'm always telling people that yes supplements can help, but you do want to make sure that you take care of your gut that way you are absorbing as much of those nutrients as possible. And something else that you use, something else I love, I love all of these things, but the alglutamine, can you chat a little bit more about the alglutamine? Yes, absolutely. So alglutamine is probably one of my favorite supplements that I take. And these are all supplements, like you said, that I take on the daily as well.

29:39And they're things that we wish that we could get from food, but that's just not where we're at in society today. And so supplementing them just helps with so many different aspects. And so for the alglutamine, especially it fuels the cells and your small intestine. So it helps repair the intestinal lining and it's which supports your immune function. It aids also in muscle recovery, especially after exercise. So pairing that in there, a lot of people eat their protein bars, pre workout or post workout. And so just having a little bit of that aid in there that also supports your recovery as well. And there's actually a lot of clinical studies that are coming out that alglutamine is linked to improving symptoms and people with IBS. And so having that in there as well, there's so many bathroom issues out there nowadays, rather not going or going too much. And just really wanted to have something in there that was aided with our digestion and their gut lining and helping us be able to digest the protein and the fibers and all the other different supplements that are within the bar properly.

30:47So that was just an immediate ad aid into the bar. And we know that the conditional system for a long time has been saying leaky guts not real. It's just something that functional medicine is making up and that is like a really, really quick, really very, it's an easy thing to debunk. And there's so much information about intestinal permeability, aka leaky gut. We know that that is a precursor to developing an autoimmune condition. And when I was talking before when I was being nerdy and I was talking about the inflammatory cytokines, that's something else that happens. Like a gut brain access when people have a lot of like bad bacteria in the gut overgrowth of bad bacteria in the gut, that causes leaky gut. And that bacteria can cause the development of those inflammatory cytokines. And what happens when the gut is leaky?

31:49So 70% of the immune system is right outside of the gut. So then you get immune activation and then you also get these inflammatory cytokines that are in circulation and can cause all kinds of issues. And I think that's one of the reasons as you know, functional nurses when we I always tell my students, if you look complicated case, you don't know where to start, start in the gut because when you start helping people to heal their guts, you are going to see systemic improvement. It is absolutely amazing. We have totally got it wrong and conventional medicine when we're like, oh, you've got a migraine, go to the neurologist, you have a gut issue, go to the GI and then no one is talking. So well, I could just keep talking about the gut, but I know we need to cut to break. So I do want to remind our listeners, if you are a fat-up nurse, I can absolutely train you at the functional nurse academy. All of our functional nurse academy graduates received 90 nursing CEs, business mentorship, and we are the most comprehensive functional nurse training program on the market for outings, RNs and nurse practitioners.

33:06So be sure that you check that out at functional nurse academy.com. Also, if you'd like to join me at my next informational webinar, just click the link in the show notes. I also do want to remind America out loud listeners, chemical free body is offering a very generous discount for 20% off of your purchase. So be sure that you go to America out loud dot shop and then use the coupon code out loud for 20% off of your purchase. And I will see you on the other side of the break. Oral hygiene hasn't changed in 50 years, but our diet and the way we eat has creating an environment in your mouth for bacteria to wreck havoc on your teeth and gums. For better oral health, get Sprite dental defense and oral care line designed to combat acid creating bacteria. The toothpaste mouthwashments and gum all contains isle at all and natural ingredients shown to dramatically improve oral health.

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35:11Visit TWC.Health slash out loud and use code out loud for an exclusive discount. Well, I challenge you to find a broader array of great voices, a deeper bench of experience or a more dedicated collection of passionate patriots than here on AmericaOut Loud.News. Now is our time, my fellow Americans, AmericaOut Loud.News, Liberty and Justice for All. Hello and welcome back to the Nurses Report on America Out Loud Talk Radio. This is your show host, Melissa Shridevetter. I'm the founder of the Functional Nurse Academy and Christian Functional Medicine Academy. And I am joined today by Lilian Mueller, who is a Functional Nurse Academy graduate, and she is the founder of MoveHer, which is a company that produces very high quality protein bars.

36:21Welcome back Lilian. So I know we were talking about all of the great things, functional ingredients can do and gut health and outgrewdoming and all of the good things. I did want to kind of shift and talk about protein because, you know, so many women are just not getting enough protein. So can you speak to protein, like optimal protein requirements and just the, and I also think that women are going to pay more attention to their protein and take when they, if they understand why it is so important. Yeah, absolutely. And so there's such a protein trend going on, which is crazy that a basic nutrient that we need is can become a social media trend. But now you see all these products labeling everything as protein. I mean, everything has protein and protein chips and protein waters and waffles and breakfast foods and oatmeal and all the different aspects.

37:26So whenever we talk to clients face to face, they're really just giving them education that it doesn't just matter the number of protein. It matters the quality and the source of protein. And so educating patients the difference between plant-based protein and animal-based protein and different amino acid, compound and breakup of it. And so a lot of women, I shouldn't say don't know, but don't have the education to understand that plant proteins make the amino acids for plants. And so they're making the proper amino acids that plants need, whereas animal protein is making the proper amino acids that animals need. And us being an animal can break down those amino acids and truly use them in our body. And so it's perfectly fine if you eat a plant protein source for religion or dietary, if you're vegan or any of those reasons, just understanding that you need more about protein to get the same amount and quality as if you had an animal protein source.

38:32And so I always tell people, especially women, just you have to look at the protein source with a couple different aspects. And so one of the biggest one is completeness. So just because it says it's protein doesn't mean it's a complete protein, which means that it doesn't automatically have all of your essential amino acids, which your body can't produce the amino acids. And so we really need to get those from our diet. And so looking at what complete proteins or animal proteins are complete as well as soy, soy again, as you know, with a lot of other people can trigger a lot of other things. So it's typically just stick with an animal protein. You also have to look, there's different scores. It's a DIAAS score or your PDC AAS score. And that looks at the digestibility of the protein. And so that's basically how well your body can break down and absorb that protein for your muscles to use each gram of it. So a lot of you don't know if, for instance, if you have a plant protein that you're using, it has a score that's about point eight. And so you're only getting point eight grams used in your body per gram that you're eating.

39:45So if you think that you're eating 20 grams of plant protein, your body is not able to use all 20 grams. So really just educating women that the source matters. And a lot of people, I think, start trying to increase their protein on the go. And like you said, on on the go things as protein powders, protein smoothies, all these other different foods out there that are just adding protein in a lot of its way. And so many people haven't linked that way is hard to digest, especially for women. I think they say that roughly like 76 adults in plain that they have issues with dairy in way is a dairy broke down source of protein. And so it's just harder not to digest the system and it causes your bloating, acne and back raked out your brain fogs. So a lot of people start on these protein and then they're like, I don't digest protein well. I don't feel good when I eat the protein. So then they just stray away from it.

40:45So our bars, one of the things that we decided that was a non-negotiable for us is to use a white powder. So you don't see a lot of egg white protein powders all in the shelf nowadays, but it has the same digestibility and it's a complete protein, but it's a lot easier in our digestive system. So again, it's not just about the number. It's about looking at the quality and also the source of protein that you're eating. So that way your body can use it. So I think you're the worst propaganda I have seen ever was when there was that big push to get people off of animal products. And there was this study that was being cited from China. But then that study that was saying, oh, you know animal products and red meat is actually bad for you. That study did not differentiate between protein from I don't know, aggrast, fed, pasture, raised, steak versus the protein that is on your big Mac. So there was all this propaganda propaganda and fear mongering about how animal protein.

41:55It's just it's just bad for us all of the sudden. And then all of this plant based protein was being promoted. And again, I am not against plant based protein. I think that there are some high quality options, but so much of these plant based protein sources such as the impossible burgers, which are just a total abomination to food. Or other things are being promoted as vegan and whatnot. There are so many just sketchy ingredients and so many at the ultra processed oils and all of those things. So, um, could you are you able to speak to that like some of these, you know, um, because again, I also have worked with clients that are plant based because of a religious preference. So of course, you know, we're always respectable. It's respectable of things like that, but there has been propaganda in the past several years trying to demonize certain foods that are actually healthy, even demonizing things like eggs.

43:04So I would love to hear your your feedback on that. Like can you speak to some of that like poor quality things that are going on in the plant based protein area? Yeah, so. And again, there's so many confusing information out there and you have people that are like study, show this study, show that. And that's the same thing. If you don't have the education to understand that the you have to break down those studies because not all studies are equivalent. And they have to look at all the different aspects. And so if it's for a religious reason or again for a dietary reason, there are some people just feel better on just plant proteins in general. It's just the understanding that when if you're just eating it from whole foods again, you have to eat a larger portion of those plant proteins in a whole food source to get the same benefits as you would as an animal protein. So just understanding that, you know, if you think that you're eating X amount of peas or whatever it is to get the protein that you're going to have to eat so much more to keep up with the protein that your body needs.

44:15And then again, with all these products that are coming out there that like you said, the impossible burger and all these other aspects. You have to look at an nutritionally wanting to look at the ingredients because there are so many fillers that are in there. Like you said, there's different seed oils or its mass produced or the protein blends that they use in a lot. It will be like a pea protein and then five other different protein sources and those aren't these don't equivalent to the same protein. So it's saying that it does and your body can't break that down to use it. And so then people who are eating diets like that think that they're eating enough protein and wondering why they're having different issues of, you know, rather your goal is to tone up or is your goal just especially as the age just to prevent osteoporosis or any of these breakdowns is understanding that plant protein is just not doesn't have the same amino acids that our body needs. And then we're going to do a whole food diet where you really have to look at the nutrition and the nutrition label and the ingredient breakdown of the pre made products because they might be doing more harm than they are good.

45:29So the only thing that is just so much bad information about nutrition and I think that people get really overwhelmed because they hear information and then they hear information that completely debuts what they just heard and then there's so much information going out there. But out of all of the public health information and the propaganda I have seen I think the whole movement to try to scare people away from eating animal products is some of them those ludicrous I've seen because we know that there are certain compounds that are exclusively an animal protein that our body just happens to require such as, you know, karnasine, heme iron, touring vitamin B12, you know, I remember I took a I took a course one time and I did not agree with their stance on nutrition because they were like, oh, you know, the health agencies say that we need to cut down on meat.

46:35So we should do plant based but make sure you take your supplemental B12 and I'm just I was thinking I was like God did not design us. To have to take our B12 from a vitamin because apparently the B12 that we need is from animals which we're not supposed to consume but anyway so yeah yeah there is an I hear you about all of the things going on on social media I mean there's so that it is like I'm not going to take that. I just have to I think it's important that everyone just like a limits their social media usage because there's a lot of really bad nutrition information and just for fun I would love to hear from you. What is the most ridiculous nutrition claim that you have ever heard? There are so many different someone was telling me because I don't do social media myself I don't do it personally and I don't do it for the company as well my co founder does all the other social media because I again you get on there and you just see all these crazy things and I never want to be the person that is giving education out there to mislead anyone so I have so much education behind me and I look at all these studies but still a team of the day I'm very careful with what I stand on because I'm not going to do it.

47:52I stand on because again you know looking at the study but there was apparently this trend going around where this lady was claiming that if you drink tipped abysmal it gives you your daily fiber and is the best diet shake and I think there was like 800 comments on it of like what brandy is and what does and she was like I've lost this amount of weight on it and I'm so full from it and it's the best fiber source for me. It's the best fiber source I've ever like you should you can just go by that over the counter and I was just like where do these people get this information or where do they start doing things like this and you know things that can be harmful you know completely just stripping your whole digestive system and taking anything that is a medicine or even some supplements like taking too much is just not good for you everything's within quantity and seeing some of these trends that are out there where that was that was probably the most important thing. The craziest trend that I found in my heart something thinking about the especially girls I mean that's one of the big things that we try to push as a brand is you know we're not pushing skin culture we're not pushing any of those different things of like the no blue or anything like that you know our slogan that's rising the standard for women's nutrition and trying to get women to understand that protein is just as important for us that is for men and giving the education behind it and so everything on our side is going to be a lot of things.

49:21The other side is also linked to evidence based articles and the evidence based articles that you know have all the different components that that they need to have you know with the biases and the random randomized trials and who's funding it and really doing the research on that because we don't want any of these girls to go follow any of these crazy we would rather provide the information for them the education given the links to the articles so they can make the decisions themselves and we can make the decisions themselves and we can make the decisions that are in the way that we want to do. Hopefully be able to know and someone is posting something that could be harmful for them. I'm at your website right now and I'm like look at you you do you have a whole page of I love this it's like the nerd in me I love to see a page where people have the studies linked because again there's a lot of that information and there's also I think in healthcare there are individuals in healthcare that they think that they know everything guys and yeah. I've always said when I used to be a nursing instructor the nursing student that scared me the most was the one that thought that they knew everything but I hear these individuals in healthcare and they're like there's no research on that and I'm like yes there is you do this you just have it read it you know so but there really is a lot of like high quality research so I really like that you have the studies to back up that is supporting why you're including this in your formulations.

50:49Anyway I know that we're going to have many people listening to this that are going to be interested in purchasing your protein bars I kind of want to buy some of them too because you know this looks this looks better than like what I've seen even in like a whole foods I mean this is fantastic. So I do have your links that I will post and show notes that I would love to hear from you like where should they go to learn more about your business. Yeah absolutely so our website is move bars dot com and it's MUV bars dot com and then we have an Instagram that is MUV underscore her. And like I said we do lots of education on there just a background on the formulation of our bars and also education that you can use when you're finding other products and then we also have a Facebook that's move bars or move her protein bars and so we do education there as well.

51:52But with within the bars to just letting people know is their protein bars but they're also kind of just a functional bar because they have your 20 grams of protein in there and it's a whites and collagen and so it's organic egg whites and it's the grass fat collagen so that has your protein a complete protein but it also has a support for your hair skin and nails and then you also have 10 to 11 grams of fiber and so pairing that with your protein. You're able to digest your protein it also helps you know if you have too much estrogen to bind access hormones and it just helps to keep you regular as well. And like I said so many people don't have to that high of a recommendation and so adding that in there was just a big component for us and then it only has the three grams of sugar and so we did not want all the added sugar and the sugars organic honey and monk fruit. And then we have the functional blend in there as well and so we really just wanted to create something that was specifically thoughtfully and scientifically formulated for women's bodies.

52:59And we always say we're little biased but the best thing is we do pop ups and we give out samples and telling people all the science behind it and telling them that it you know it's a healthy bar it's gluten free and dairy free and soy free and cito-eal free and then seeing them try it and then realizing how good it is. And knowing that you can have products that are good for your body and support your body that don't have all these added components that you don't need and that it doesn't have to taste that garbage. And so really just letting people know that yeah we've created a protein bar we're also trying to create a brand to try and raise a standard for women's nutrition. And we're also trying to push other companies out there to compete with us to make products that are clean ingredients and actually get your system. Yeah as I'm looking at this and the three grams of sugar is amazing from honey and monk fruit and I'm like I should yeah.

54:01I'm like I think I might be that family member that's just like getting people protein bars for Christmas because I and I try not to say anything but you know my family members. I see the things that they eat and I don't you know since I've kind of gone the crunchy way I don't want to be looking down at people's food or whatever but like I see so many friends and family that pull out these bars that they think are healthy and they don't realize it's like practically a candy bar. So I think that this is and you can have like a comparison shark here because about other bars that are typically marketed as healthy that like really they're not really healthy guys. So again you know we just didn't we just wanted to be very transparent with what we have you know we are a business but we wanted to create something that was for you and for your body not something that we're just trying to sell you. And so really just trying to be transparent on our website with where the education came from where the science came from the different thought processes with each component of the formulation and then also like you said the comparison because you have you do have natural war options out there but you turn them over and it's like 15 grams of protein to 17 grams of sugar and it's just it's doing the opposite effect of what you want it to do and.

55:21And same with my family I always I've learned to only give my opinion when asked because there's so much that you can educate on and so I just try to provide healthy options for them and let them make decisions. Yes yes so I bite my tongue all the time that I'm like everyone knows what I do is they want my opinion they will ask me my opinion but this is great well thank you so much for coming on the show yeah absolutely. And at you are listeners so definitely check out lily and business so again her website is newfars.com in you the VARS I also do want to remind you all here at the nurses report we are here five days per week Monday through Friday 10 a.m. Eastern Standard Time I am the Tuesday show host but be sure that you tune in and listen to our other wonderful.

56:23Nurse show host throughout the week and be sure that you like subscribe and follow us you can follow the nurses report on any major podcast and until next time be safe be well and God. Oh.