Black Friday Land Investing Playbook

Tune in as the team discusses:

• Why Black Friday is a prime opportunity for land investors, not consumers
• Preparing Black Friday promotions weeks in advance instead of waiting until the last minute
• Creative land deal incentives like dollar-down offers, discounted surveys, and bundled deals
• Using urgency, scarcity, and FOMO to drive buyer action
• How and why to increase email frequency over Black Friday weekend
• The power of owning and nurturing your buyers list
• Leveraging email opens, clicks, and CRM data for targeted follow-up
• Why land beats gadgets as a long-term, generational asset
• How defaults and churn can actually strengthen the land investing model
   

TIP OF THE WEEK

Mark: Prepare your Black Friday land promotions early and make them bold—irresistible offers paired with urgency move inventory fast.

Scott: Don’t be afraid to increase email frequency during Black Friday; buyers expect it, and urgency drives decisions.

Mike: Focus on your buyers list—it’s the only marketing asset you truly own, and Black Friday is the perfect time to reward it.

Jon: Create a clear countdown and cadence with your emails so buyers feel the ticking clock and take action.

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