BONUS EPISODE LIVE FROM SIAL 2023: Tracy Bell, Co-founder + CEO, Millennia Tea

Welcome to a special summer bonus episode of The Food Professor podcast recorded live in our on-site podcasting studio at the SIAL Food Innovation show in Toronto.  Over three great days in May, Sylvain and I met dozens of food innovators and thought leaders; these are their stories.  We're sure you will enjoy hearing these incredible interviews as much as we enjoy hosting the conversations. Stay tuned for season four of The Food Professor podcast, Canada's top food industry and Canadian-produced independent management podcasts, when we return live on the mic Thursday, September 21st

On this episode meet Tracy Bell, Co-founder + CEO Millennia Tea, **Gold Innovation Award - SIAL 2023**

If you like what you heard, please follow us on Apple, Spotify, or your favourite podcast platform so that you can catch up with all our great interviews, including celebrity chef, restauranteur and entrepreneur Chuck Hughes from Montreal.

Have a safe summer, everyone.

About Tracey

I care so much about honest connection and the stories that can change lives. Always have. 

It started for me as a journalist, when I broke local stories that became national headlines. Then as the head of public affairs for an emergency medical services organization where a bystander CPR program we created legitimately helped save lives and went on to win national and international awards for public service and community relations. 

Today I'm the co-founder of Millennia TEA - a company I created with my husband after a health scare helped us understand first hand the powerful impact the tea plant can have on promoting wellness and preventing/reversing illness. A deep dive into tea taught us those incredible health properties are highest when the tea leaves are "fresh-picked" vs. dried & cooked like conventional dried teas. So we went looking for someone who could sell us "Fresh Tea," as you would when the science says it is multiples better than the dried stuff. But no one could - and that wasn't ok for our family - so we created a new category of tea: Frozen Edible TEA. Farmer direct, organic, hand-picked in the mountains in central Sri Lanka tea leaves - picked at their prime and washed and flash-frozen within hours. 

It's a big job, asking consumers to imagine the most consumed beverage in the world after water in a way they've never considered before (i.e. Fresh-frozen vs. dried).. but the science is compelling - that sharing the mighty tea plant in its purest and most naturally-powerful format has the potential to positively impact peoples' health in ways they can see and FEEL. That's the work I want to do and represents the positive impact we want to have in the world. 

I'm passionate about functional nutrition and the actions we can take - individually and collectively - to help people Live Better Longer in a way that is sustainable and benefits everyone along the supply chain. 

I'd love to connect with you here, or at [email protected] or 1-506-866-0049.

 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

 

About Michael

Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   

Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. 

Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Remarkable Retail , with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. 

Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. 

Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America

 

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.