Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

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Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged, and if you

are about fast-scaling and growing your brand, this is the episode for you.

He is the strategist behind some of the fastest-scaling brands in digital today, mastering

Legion by Cousergin and building magnetic identities that convert.

From building and growing the gym social to partner with Grow With Us Agency, he is redefining

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He is the bold, he is the relentless, he is a visionary.

My guy, Joe McCarty.

Yeah, man.

All about you, man.

All about you.

This is such an interesting discussion that we're going to have, a lot of topics we're

going to go through.

But Joe, I love starting off my conversations by understanding what's your big cause, that

true purpose that you have today that's driving you to do all the amazing things that you're

doing.

So, Joe McCarty, man, what is your big cause?

I think someone asked me that, and I really don't have a specific why, I really just think

I'm a psycho in a way, I love the game, I love the hunt, I love the chasing my potential,

right?

I feel like God did bless me with just abnormal drive to want to achieve things and help

people.

But I guess to answer the question, when I was growing up trying to build my personal

brand, I had a lot of struggles with growing it and figuring out my identity and finding

my own voice, confidence, so I just wanted to be that light or that point in the future

for people to be able to look up to and be like, okay, I just need to follow this guy

and just do what he says, because I didn't really have that, I didn't have a specific branding

coach necessarily to get me that fast track result, so I just wanted to be that for other

people who are either just getting started with branding or they're in it, but they're

not really seeing the results that they want to be seen.

I love that, dude, the fact that, and you know that you're unique, right?

Because a lot of people that have somewhat mastered brand, try to keep all the sauce to

themselves, right?

And then when they go to help other people, it never goes like, like they plan on it because

they've only figured out themselves and they've never worked with others and they never

put others first.

And that's why I appreciate you the most because you genuinely do take the time to understand

who people are, right?

What's their mission?

Where do they actually trying to accomplish and you build those plans around that?

And so when I say we have so much to talk through, man, we're at a time now where the algorithms

and branding are so important to everyone, whether you're a business individual, influence

or whatever it is that you're trying to do, social validation is a thing, right?

Like I have this stat where 60% of companies research your brand on social and digital before

anything go.

You're not going to your website, right?

They're trying to see who you are and your social media is going to tell them just that.

I love to get your take on the importance of everyone focusing on their brand first.

That stat is accurate.

I also heard that they get paid more.

So the ones that have solid brands, like they're the ones driving around in the Bentley's

well, the ones that don't really have a personal brand, you know, they're not.

So it's very interesting.

I think just all around having a personal brand, it's like your resume.

It's like your business card.

It's just a way to show people on the front end, hey, these are my values, opinions, beliefs,

skills.

You know, this is what I can help with.

So I don't think at this point, I need to preach how valuable it is to have a brand.

I think everybody understands that.

I think it's more so how do I get started and just like, where do I even start?

Or even just like, maybe they don't know what they want to be posting about.

It's like, okay, people are telling me I need a brand and it's important.

It's like, what does that actually mean to you, if that makes sense?

Yeah.

Absolutely.

So let's talk to people about getting started in and I'm going to make this little caveat

for everybody that's watching or listening.

I don't care how long you've had social, how long you've been building a brand.

If you're listening to this episode, it's because you're at the point where you actually

need to get started or restarted, right?

So Joe, for those that are listening, they're like, okay, how do I build this brand?

Where do the first two or three things I need to look for?

You need to get clear on would be who is your target audience, where your skill sets,

what can you help them with?

I think a lot of people, they choose a niche, they go super broad and then they just start

posting content because that's what people are telling them to do.

They're like, okay, I'll post once or twice a day because that's what all the viewers

are saying.

But they haven't done that deep work or that foundational work to figure out, like,

who is my target audience?

What are their pain points?

What do they struggle with?

What's that ideal outcome or record desire that they're trying to achieve?

And then even just as a person, right?

I feel like a lot of, I'm seeing at least these days, a lot of people for

graduating content or like taking quotes and other opinions and other viewpoints and

just essentially indoctrinating that into themselves and just posting that on their feed.

So they almost don't have their own voice.

And I felt like that was a big issue with me.

You can even scroll back on my page at Real Gym Carthain.

You'll see a lot of my first content was just grand card, own quote to Robert Kiyosaki

posts or whatnot.

So it's like, I didn't have my own voice.

So I think it's also just getting clear on who are you as a person, like,

what do you stand for?

What are your values?

What are your beliefs?

What are your opinions?

Maybe you are in like a specific industry and you've clarified that, okay, I'm gifted

at fitness.

So maybe I'm going to dive into that.

What are some things that I agree or disagree with in the fitness space?

What are some misconceptions that I feel like exist that I could talk about?

Because a lot of people, they don't have even like a backbone to speak their truth or

speak their opinions.

And I feel like when you are able to do that clearly and you can convey that on your

personal brand.

It demands more authority.

So I think that's the, those are the first things you would need to just get clear on

is just the foundational things that is boring work.

It's not necessarily scalable work.

Like I could tell you a sexy answer like, yeah, go spend 500 bucks on ads and then launch

an offer and make a ton of money.

But that comes way down the line after you've built the foundational unscalable things

first.

And that's what I want people to understand.

All the things that you want to happen with the right work, maybe even with the right

guidance of someone like Joe, right, can work, but it doesn't happen tomorrow.

It doesn't happen next week.

Honestly, it's probably not going to happen in 120 days.

But there's some mundane stuff that has to happen that builds credibility.

And honestly, in Joe, I know you know, there's like, that's what the algorithms look for

too.

Like the algorithm isn't going to take a chance on a wild card and like, Joe had this

very nice quote or this very funny segment.

Let me go push this to 5 million people.

No, the algorithm is looking at your history as well too.

And it's like, well, Joe's actually never talked about this before, only his followers

who are actually looking for his content are going to see this meant talk about how the

algorithm works.

But some things that you can do for your favor that let the algorithms help simple answer

of like, oh, you just need to make sure you like you structure your content properly.

Have a good hook and you know, all that stuff.

But I feel like it really comes down to the messaging, right?

I feel like again, time back into the foundational things.

If you're messaging is really clear and it's on point and you're speaking to your audience

on such a level where they feel like you're almost like in their heads, like, oh, holy

moly, like this guy really understands me, like you have to think about what makes you

share a piece of content, like what makes you share it to your wife or share it to your

story or repost or save it for later, like what makes you do that?

Typically, it's because you really resonate with that piece of content or it's relatable

or like you can almost feel this level of resonance that it's like, this is so good.

I need to like share it to other people.

So you need to get clear on your messaging, not just because, you know, we need to have

a niche, obviously, we need to know like what we're posting.

But also if you do want to get views and you want to go viral, right?

Like obviously there's simple things like structuring the content properly and staying

consistent, posting every week, that's always going to help the algorithm.

But at the end of the day, I've heard recently, at least the most important staff for Instagram

are shares and saves and so people are not going to share and save your stuff if they

don't resonate with it.

And if the messaging is foggy and unclear, so the way that you create content that gets

out to more people, gets the right people on your social media, gets you more views, more

followers is by nailing that customer language and the messaging and the content.

Love it, brother.

Love it, man.

I've heard you say this before, I'm going to, I'm going to paraphrase it in my simple

minded approach, right?

Because Joe's the guru.

I can't, I can't speak like Joe.

Brand and lead gen often get treated as like two different things.

But actually they work together hand in hand to get the ultimate results and scalability

that you want.

Talk to us about the importance of brand and lead gen and why people should be looking

at it as a unified thing and not two separate things.

So with the front end brand, which would be like, let's say the social media page, again,

if you don't have everything tightened up, buttoned up, it doesn't matter what you do

with marketing or lead gen, like let's say, for instance, you're trying, like, here's

a scenario that I see all the time.

People will spend a lot of money on outbound marketing or paid ads, but they haven't really

refined and really optimized their social media or their personal brand.

They're like, they're spending all this money on marketing or they're doing all this

lead generation, but it doesn't convert because you haven't nailed down the brand.

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The brand should be the main thing that's like speaking to those ideal clients.

And I have my clients actually structure their social media in a way that where everything

is intentional.

If you go to my personal brand, everything has a purpose and a place to almost create

this hidden funnel to get people to my DMs.

So like you said, I treat it as just like one and the same.

Like I almost treat ads marketing, lead generation as like fuel to the fire because I already

get a good amount of business just organically through my content because I'm posting valuable

information, it's targeted, messaging is on point, and I have a way to convert those

viewers into DMs, DMs into calls, calls into paid clients.

And then once you find something that works with the brand, you put fuel on the fire with

paid ads or outreach or whatever marketing tactics you use.

But you can't have like one or the other, right?

And I feel like a lot of people they dive into the lead gen, they dive into like trying

to get calls booked or business because that's again, what's sexy, that's what sells.

Like hey, I'm going to help you book 30 calls this month and then you're going to make

a ton of money.

And in reality, you can't do that unless you have the brand in check.

So it's all like you can't have one without the other.

Yeah.

Yeah.

So for the folks that are watching or listening and they feel like my page is looking good,

but I'm not getting the actual lead gen or you know, I've got the right messaging and

now I'm at that point of how do I turn it into lead gen?

I don't know what to do without feeling salesy, right?

It's always one of the first couple of things I get when I'm working with people is make

I'm not a salesperson.

I'm like, well, then you're not trying to make money that, right?

Like at some point, something has to convert into a sale, a transaction.

So let's talk to the viewers and listeners on that point of, okay, you've got the brand

down.

Your messaging is good.

How do you start converting that into traffic or leaves or someone that's like, yes,

I want to have a conversation with you.

Well, so there's the tactical and then there's more like the mindset because like what

I heard there in that scenario, for instance, is there's a lot of like mindset things

of I don't want to be a salesperson.

I'm not salesy.

So clearly that means that you have to kind of dive into the mindset piece.

I also think it comes down to your offer and that's a huge piece of what I help my clients

with is like structuring out really solid offers.

And I never come at lead generation as like salesy or scammy or like, hey, I want to sell

you this thing just to make money off of you.

Every single thing I do is a service, right?

Like I'm spaying time on this podcast because I'm just serving people.

I'm not here necessarily looking to get business or get a ton of leads or make a ton of money.

I'm just here to serve and then by default, people trust me.

They see me as an authority and they want to work with me.

So it's the same thing with offers with the messaging in the DMs or that conversation

exchange that you have to get them to a call.

I always come at it with the angle of service.

So if you don't want to sound salesy, you know, stop selling on the front end saying,

hey, we'll look at the book of call to sell you my product instead, you know, try to

come at it and say like, hey, how long have you been entrepreneur for five years?

Awesome.

Do you get business through Instagram?

Not really.

Got you will actually help people have helped people for the past nine years with this thing,

this thing, this thing.

I'd love to hop on a call to show you what's working for me, working for my clients.

You know, you can get value from that.

Like, would you be down?

Yes.

I book calls that I've been doing outreach for eight years now.

So I know it scripts work.

I know the targeting the follow up processes.

I never come at it as being salesy, but at the same time, even if I'm on,

a call and it's getting to like, maybe the price drop and, you know, we have to maybe

go back and forth here and there.

I never think for once like, I'm, I'm selling this person because I believe so whole

heartedly in my offer and my service that like, they would be crazy not to take it.

And it's almost like a, like I'm a doctor in a way.

Like I figure out what's wrong.

Like we try to diagnose them and then we give them a solution like, hey, this is literally

exactly what you need step by step.

And I know for a bag that's going to help you so you almost have an obligation.

If you know your service is great and you know you have that value to provide, like if

you have confidence in your process and your transformation, like why wouldn't you want

to give that to as many people as possible who need it, right?

You're almost selfish thinking about you, thinking, I don't want to be salesy.

I don't want to come off wrong.

I don't want to, you know, have this perception when in reality, there's people out there

that probably need your services and need your value and your process to hit their goals.

Absolutely.

And Joe, I know how humble you are, but this is going to be me giving you the opportunity

to brag on yourself because I could do it, but I want people to hear it directly from

you because I know there are folks that are like, man, Joe, that sounds awesome.

Sounds amazing.

Do you have any case studies?

So can you give a couple of examples or let's just start with one of how you and your

agency have helped an individual or a company start to scale?

One client named Richard.

So we scaled him from, I believe, maybe a thousand followers to over the course of 12-month

period, about 800,000 followers.

He grew his engagement and started reaching way more people.

He's connected with people like Bradley and all these other podcasters and entrepreneurs

out there.

I think he grew his school community from a couple thousand to now, there's like 20,000

people in his school community.

He helps people with closing deals.

I believe he's like 10x to his income.

So that's one large, large example.

All are more relatable examples.

I have another client named Sean and he had a decent following already, but he just wasn't

getting leads.

He was doing a lot like in-person fitness training.

Wasn't really getting a ton of business, never cracked more than $7 or $8,000 in a month

ever.

And then he worked with me within five weeks of us partnering up together.

He did 10K in his first week.

So pretty quickly, he grew to 30K profit months, consistently 90% profit margins because it's

all coaching.

And he's actually spending more time now with his family, which I think that's the biggest

win is he was able to buy his dream house, he was able to retire his wife and literally

be able to spend more time with his family but making quadruple of the amount.

I think that's the beauty about coaching is whatever life you want to build, whatever

lifestyle you want to live, coaching allows you to do that.

If you're willing to put in the work and follow a process, and then you can scroll through

I got a ton, like you go through my highlights on my Instagram, my website, tons and tons

of results.

I had a client Andrew do 15 million views in September alone.

I got tons of clients locking at brand deals, hitting their first high ticket clients.

It's, yeah, it's nuts.

So Joe, when did you know that you had a system that worked again, not just for you, but

that it will work for, I'm not going to say anybody, but for the right person that's

willing to do the things.

I mean, I was confident just up front that it was going to work for me because I did

it.

So I really, all I did is I just took what I did, like I'm never want to necessarily

say like, hey, this is always going to work or you have to do this or that type of stuff.

I just come at it as like, this is me documenting my journey.

This is what's worked for me.

This is how I grew my brand, how I locked in my first handful of clients, how I structured

my offer.

So like you said, like I didn't, there's no process that's going to work for everybody.

They have to put in the work to see the results, but really all I did was I just took what

I learned and I started getting people messaging me asking like, hey, do you have coaching,

do you do consultation, do you have like a course or a program.

So I waited until people were like knocking on my DMs, like saying like, hey, do you have

some sort of offer?

And then I'm like, okay, that must mean I have some sort of credibility in the space or

some sort of result that people want to achieve.

So I really had to deconstructed what I did over the past eight, nine years to hit that

and put it into an actual program step by step.

Yeah.

Amazing.

I know you're all about systems and tools.

What are some of the tools that you're using or that you recommend for people that are

again, looking to get this launch and scaling happening for their business?

It's a good question.

I mean, in the beginning, I feel like a lot of people overcomplicate it.

I mean, I did not have a ton of systems and like, automations, like I use GHL at

go high level now and I hate it because it's such, it's just so overwhelming.

So I just have my team handle it for me at this point.

So I'm all about like simple skills.

You could have a 50k per month business with two employees and chat to BT, right?

Like I would say chat to BT to answer your question, like dive head first to that.

Like that software is insane.

Like you can create scripts.

Like that's a full time copywriter, you know, EA, like executive assistant really if you

want it.

So I use that like on a daily, I think really that's all you need.

At least in the beginning, then there's small software that you can use to automate some

things like fulfillment or onboarding or like I have some email workflows that I've created.

But again, I feel like that's the sexy stuff that sells like, hey, here's a whole like system

to automate it.

So you don't have to work, right?

Like it's going to take a little bit of upfront work, but I feel like people overcomplicate

a lot of the stuff in the beginning where they think they need all these crazy things.

But in reality, they just need a message, a camera, some sort of offer and the conviction,

confidence, encourage to stay at it and get their first handful of clients.

I love that, brother.

I love that.

So now I want to tie it together now and talk about the offer because I think, well, one,

it's something that I teach to a lot of my clients, right?

Stop talking and using the term quote or proposal for great people and offer.

If you think you have something good, make them an offer and they'll tell you, right?

Talk to us about the structure of a good offer.

I've spent a lot of money with other coaches helping me refine my offer.

I would say it boils down into a couple things.

I would say the first thing on the very high level viewpoint would be, you need to figure

out like what is the process that you take your clients through?

Like what are the core pillars that you drive your clients through to get them from point

eight to point B?

Then once you have that, you can dive into the deliverables, like what they're specifically

getting.

Then we can dive into the price point.

So just to give you an example with my offer and this is important, even just on like

an enrollment call so you can convey and communicate the whole process in a clear concise

way.

I will basically say like, okay, to help you hit this goal, you obviously get their goals

you get what they're struggling with and you go through that whole sales framework on

the front end with like asking the questions.

But once you have that, once you're going through your offer, first thing you want to cover

is, you know, this is the process to get you from point eight to point B.

So for me, I help people structure out their offers.

So refine their price points, deliverables, time frames, all that stuff.

Second thing is I help them optimize their social media, make sure the front end looks

good.

High O's, you know, highlights, bio pin posts, like literally everything on the front end

is again, like optimized to create almost a hidden funnel.

Then on the back end would be more so the messaging and the actual content strategy.

Thirdly would be lead generation and then fourth would be scale.

So they can already see like the vision like, okay, he's going to help me dial in my

offer, build my social media, help me get some lead generation going and then create systems

and processes to save me time.

Then you dive into deliverables, which need to be clear on what would go into that for

me.

I wanted to create something where it wasn't too much front end time, but it also had

that one on one aspect.

So for me, you get one-on-one calls, for instance, you get modules that I built out.

For instance, there's a lot of content that you'll see trends and you might see your

clients asking the same thing over and over again, just create a quick video about that

saved you time.

So I want to optimize it there.

So there's seven hours of the content there, action items, work sheets, and I have a group

portion as well where we do weekly group Q&A calls.

So in my opinion, like, there is no right or wrong with an offer, but again, I spent six

figures, more than six figures at this point into coaching and I would say the best results

I've ever gotten was when it was a hybrid.

So there was the group portion of it where they had that group community aspect.

There was the one-on-one aspect where you had the one-on-one customizable support and

guidance.

And then there was some modules that they could actually go through on their own time,

watch the content, implement it, go through the action items.

So in my opinion, I'm biased because that's how my offer is structured.

People see great results with it.

So I mean, obviously, I'm going to tell you to go down that route, but then that begs

a question of like, what do you want your life to look like in long terms?

Like maybe you want more of like a passive offer and you just want course material where

you film it on the front end and then you just sell that so it doesn't take coaching.

Maybe you're scared to do one-on-one coaching because you just want like a group community.

So that's one thing we figure out on the front end is like, well, what do you want for

your life?

Because again, beauty about coaching is it's your offer, it's your structure, it's your

life.

Maybe you want a group community, maybe you want one-on-one.

Maybe you don't want to talk to anybody, you just want to sell a course and be more passive

about it.

It's really up to you.

That's what I would say.

Sorry for the long answer, but that's definitely what I would say is the gist of a solid offer.

I love it.

Love it.

All right.

I'm going to ask you this question.

I'm asking this for a friend of mine.

Zero following, right?

Not even really on social media.

Zero leads, but an amazing product.

What's the first piece of advice you'd give that person?

I mean, assuming they already know who their target audience is, they've already done

that foundational work.

I would just start creating content geared towards those people.

So for instance, you want to create value-based content based on the outcomes they're trying

to achieve.

Maybe the pain that they're currently going through or goals are trying to accomplish and

then I would try to do your best to position yourself as the go-to expert in that field.

So obviously with that would come just giving them overwhelming amounts of value on what

that product entails.

Really, I would just say it's about creating that content posting and going back to the

gatekeeping stuff.

I feel like the more you try to gatekeep the worse it gets for you.

I'll post stuff that I probably paid $10,000 or $20,000 to learn, and it's literally in

my pinned post.

But I do that because if people see that, I don't know, it was maybe Alex Modi who said

this, but it's like if they see what your free stuff is worth and they see all the value

that that's providing, if his free stuff is just good, I can't imagine what the paid

stuff is like that.

That must be crazy.

And then they see you as an authority, they can see like, okay, he knows this stuff.

So I would just go crazy hard on like providing as much value as possible and trying to hone

in on your target audience and just positioning yourself as an authority.

And then most of my content, like I'm at the point where I'm not afraid to like pitch

or put in like, hey, if you're looking to go your brand and dial in your offer, make

your first 10k per month online, like DM me, like I'll do call to actions all the time

in my content and my story posts because I'm at the point where I'm providing so much

of value that like it's okay for me to ask for an offer or like to offer them something.

So maybe at that point where it's like, okay, we've posted 20 or 30 times, we're providing

a lot of value.

People see like, okay, you know this stuff.

I wonder if he has like a product or service.

Then you can start pitching that on your stories and putting it in your content and your

captions.

That's probably how I would go about it just on the front end.

I love it.

And you segue it exactly where I wanted to go because again, I know you're humble, right?

Joe pitches.

What is working with Joe McCarthy like, man, like let's hear that pitch working with Joe

because everybody this what this listening or watching, I know they're like, this is

good.

How do I get to work with Joe?

I really work with coaches, nor even people that just know they have some value and they

want to package it up and use social media to hit their first 10, 20, 30k per month.

So to work with me over 12 weeks, it's essentially a 12 week program.

In that 12 weeks, you get a few things.

Number one, you get six, one of one calls with me personally.

So every other week, we would hop on individually to go over any customizable support that you

need.

Second thing is you get those modules that I built out like I mentioned.

You get the video content, the course material, work sheets, workbooks, action items, and

then there's that group portion on Slack as well.

So like Sean's in there, a lot of my other clients that are crushing it or in that group.

We do weekly group Q&A calls every single Thursday.

So you can hop in there, ask me questions.

And typically, like I mentioned, with the process, the first thing we'd want to build out

over that 12 weeks would be the offer.

So getting crystal clear on the deliverables, time frames, price points, like also just

what are we charging?

That's one thing I didn't really mention and a good offer is need to charge the right price.

So many people, they undercharged and they way overdo it on the deliverables.

Like I used to have way more calls and I was like, okay, people are not taking the one

on one calls because I've given them like 10, they usually take six.

And I'm overwhelmed so it's not as scalable.

So I show my clients from the get go.

Let's create an offer that's scalable.

It makes this good amount of money, but also has our customer success and client success

in mind as well.

So I'll see you down in the price point and just getting crystal clear on that.

Then once we have the offer moving to social media, like I mentioned on the front end,

it's going to be like the aesthetics, the bio, pin pose, highlights.

Making sure everything is in check there.

And then really nailing the messaging in the content.

Then once we have that, we can move into lead generation.

I like to start with outreach.

Like again, I've been doing DM outreach for eight years at this point.

So I basically just give my clients on a silver platter, like the scripts I use,

the targeting, follow-up processes, literally everything that I've used.

And I'm still using to this day to book calls organically through my page.

But we just want like a predictable consistent lead gen method to get clients and get paid.

And then the last thing is scale.

That's creating processes for content creation.

So we can create a backlog of contents.

You don't have to like fly by the senior pan and think like, okay, it's Tuesday.

What do I post?

Like we want to have systems in place to be radically consistent with that.

So that's like the whole overview.

I guess people who are watching this, like currently the price is either two payments of 3K

or one of 5K.

So you basically save a thousand.

If you're watching this, like I'll honor that price.

But I'm always going to be increasing it.

Because at this point, I mean, people have told me multiple times.

Flying demand, brother.

Supplied demand.

That's business 101.

Exactly. Yeah.

People have told me, I need to up that a little bit.

But if you're watching this and you can prove it, like I'm totally fine with

sticking out that 5K price.

All right. So here's one everybody to do.

I want everybody that's listening and you want to work with Joe.

Message him that you heard it or you saw it on this podcast.

He's not going to give you a price break, right?

But maybe he won't raise the price on you because I can promise you in about five days

the price is going to change.

So let him know that you heard us here.

Be clear with what you want him to help you with.

Like that helps him help you.

As a coach, I can promise you Joe, like, and I know you appreciate this.

And I want you to want it more than I do.

And two, I need you to be clear about what success looks like for you.

It's okay if you don't know the journey.

That's what you hire coaches for, right?

But I need you to want to want it.

And two, to have a clear vision of success.

So if you can tell Joe that that you want it.

And if you, when you book that first meeting with him,

if you can be very clear about what success looks like to you,

I can promise you Joe can get you to that vision.

Biggest factor is two is just like the clarity on what you want.

Like the willingness to do it because I've had people pay me five K.

And then they disappear.

They don't show up the columns like, well, I mean, I can't help you there.

But yeah, it's, I've built it out scientifically like to a T

where it's like, if you follow this blueprint, if you take action on it

and you have the courage to show up and stay consistent, like,

you will see results.

So that I'd say is a huge factor of success.

So just, you know, that dog and you want into achieve success.

Absolutely.

Joe, I know how busy you are, man.

I'm going to get you out of here with my rapid five.

All right, here we go.

If you could work with any celebrity on their social,

on their brand, on their offer, who would it be?

Probably Elon Musk.

I feel like he's got all over the place that could,

maybe we could hold on in some things for them.

He's also big on clearing, not really Instagram.

Yeah, Elon.

Yeah, clarity.

Yes, that's a bit clarity, clarity.

I, what's your get hype song, right?

Like you're in a, you're in a little grind.

Probably I'm a boss by Rick Ross.

Okay.

Hey, go Jay himself.

What's one piece of advice you've received has changed

the trajectory of your career?

People are going to judge you no matter what you do.

Scamai as well, do what you're meant to do

and stop caring about other people's opinions.

Love that, love that early morning.

More late night.

That's my wife is a late night owl and I am probably

a more morning person, but that creates a lot of problems

because she's keeping, keeping me up late.

And then, yeah, if I had to choose that,

they wouldn't work.

Yeah, actually get up early, huh?

What's one book you're reading right now?

This one Steve Jobs book is massive, yeah.

There you go.

There you go.

Good stuff.

Joe McCarthy, man, where can people find and follow you?

On all socials, primarily Instagram, though,

if you want to get the most value,

I would check out my Instagram at Real Jim Carthy.

I love it, brother.

I appreciate all the wisdom you drop today.

You're about to get a lot of calls or DMs.

I can promise you that, man,

because I know a lot of people that need Joe McCarthy.

Yeah, appreciate that, man.

Yeah.

Good stuff.

And to all the viewers and listeners,

remember, your because is your superpower.

Go and release it.

That's another powerful conversation on Mick Unplugged.

If this episode moved you, and I'm sure it did,

follow the show wherever you listen,

share it with someone who needs that spark

and leave a review so more people can find there because

I'm Rudy Rush.

And until next time, stay driven, stay focused

and stay unplugged.