Building a High-Impact Enterprise SEO Team

Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience scaling search teams across multiple enterprise organizations, shares his proven team-building methodology. He outlines the essential technical and content roles needed for enterprise success, emphasizes hiring creative problem-solvers over traditional job titles, and details his personal branding framework that differentiates enterprise content teams from generic corporate approaches.

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