Building a meaningful career in market research with Karen Lynch

In this episode of Now that's Significant, we were joined by Karen Lynch, the new Head of Content at GreenBook.

Like Infotools, Karen has been in the research industry for 30 years, largely as a full-time qualitative researcher. She merged her two passions in joining GreenBook as Head of Content; her role is responsible for the overarching content strategy and influencing the editorial direction of GreenBook’s industry-leading blog, podcast and global events.

During the episode, we talked about:

- How mindfulness, networking, and taking the plunge are all key parts of building a meaningful career in the market research industry - or any industry for that matter.

- We looked at what it means for each of these three parts and how we can do better.

- We touched on the role of creative and lateral thinking in crafting a successful career in the insights sector.

- We looked at the role that GreenBook plays in the market research and insights industry.

- And we finished on what could be instore for us in the years to come.

Enjoy the show