Bumper on New YouTube View, Reframing Podcast Advertising, & More

Today in the business of podcasting:

• Oxford Road's Dan Granger argues that YouTube's decision to redefine how it counts views, a change Bumper's Dan Misener found inflates play counts by nearly double, is the jolt that proves podcasting needs cross-platform measurement standards it can actually trust.
• Former Adelicious leaders Andy Goldsmith and Craig Eastwood team with industry veteran Mike Wooller to launch Everywhere, a new media company built to unify creator commercial partnerships as audiences increasingly follow creators across platforms rather than staying on one.
• Earmax Media's Andy Maxwell makes the case that podcast advertisers chasing cheap reach and low CPMs are missing what makes the medium work, arguing that a tightly focused community, brand affinity, and strong creative deliver far more value than raw scale.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.