Buzzcast is Back on Spotify, Debunking The Attention-Span Myth, & More

Today in the business of podcasting:

• Buzzsprout has brought its official podcast, Buzzcast, back to Spotify months after pulling it, with co-founder Kevin Finn citing fixes to Spotify's video lock-in issue and a desire for broader multiplatform distribution.
• Megaphone shifts to the Spotify Ad Server on July 17, raising the maximum ad duration to 90 seconds while dropping VAST tag support, a change to the migration first reported in May.
• DAX U.S. President Brian Conlon pushes back on the "shrinking attention span" narrative, pointing to Edison Research's Infinite Dial 2026 finding that 45% of Americans 12 and older listened to a podcast in the past week.
• Ad Results Media argues digital audio is built for a privacy-first future, citing AdsWizz data on contextual targeting and SiriusXM Media research on consumer trust as reasons marketers should layer first-party and contextual signals instead of chasing cookie replacements.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.