Canada's Missing Agri-Food Election Agenda, RoundUp for Roundup and Jake Karls, Co-Founder & Chief Rainmaker, Mid-Day Squares

In Season 5, Episode 33 of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois deliver a dynamic episode split between urgent food policy news and an in-depth interview with Jake Karls, Co-Founder and Chief Rainmaker of the powerhouse better-for-you brand Mid-Day Squares.

Kicking off with the news segment, Sylvain and Michael break down Canada's approaching election and the glaring lack of meaningful agricultural policy across party platforms. While the NDP pushes for price freezes and a windfall tax on grocers, the Liberals and Conservatives offer little in the way of innovation or supply chain resilience. The hosts also tackle the impact of Ottawa's retaliatory tariffs, which drive food inflation and force Canadian grocers to de-Americanize sourcing. This effort comes with significant costs to consumers. They also discuss the potential discontinuation of the glyphosate-based herbicide Roundup and the increasing scrutiny of petroleum-based food dyes like Red #40, calling science and public perception into question.

The second half features an electrifying interview with Jake Karls, who updates listeners on Mid-Day Squares' journey since his last appearance. From humble condo kitchens beginning to producing over 130,000 chocolate bars daily, Jake shares how building an in-house manufacturing facility—rather than relying on co-packers—enabled product consistency, brand authenticity, and rapid scaling. He dives into the challenges of being a media-first company, the evolution of its storytelling strategy, and its pivot into new product categories beyond chocolate.

Jake opens up about battling cocoa price surges, securing supply chains, and staying BRC-certified. He also previews Mid-Day Squares' upcoming expansion to triple output capacity, pushing the brand toward $225 million in potential revenue. The conversation closes on a powerful note about the importance of storytelling in entrepreneurship and building brand trust at scale.

Whether you're a CPG entrepreneur, policy wonk, or retail trend-watcher, this episode offers an unfiltered look at macro-level food system dynamics and the bold entrepreneurial journey reshaping the snack aisle across North America.

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.