Canada's "Vibecession" & the GST Holiday Season, Trump's 25% Solution & guest Ed Hoehn, COO, Atomo Beanless Coffee

In this engaging episode of The Food Professor Podcast, hosts Sylvain Charlebois and Michael LeBlanc navigate a packed agenda, blending international trade, environmental policy, and groundbreaking innovation in the coffee industry.

The episode kicks off with a live interview with Ed Hoehn, COO of Atomo Coffee, recorded at the Coffee Association of Canada's conference. Ed discusses Atomo's pioneering beanless coffee, positioning it as the most sustainable alternative in the market. The hosts try the coffee live, praising its potential to disrupt the traditional coffee industry.

Key topics of discussion include:

• The looming 25% tariff threat from President-Elect Trump on Canadian goods.
• Its implications for agriculture.
• The potential economic fallout.

Charlebois remains skeptical about the likelihood of the tariff being enacted but underscores the need for proactive planning by the Canadian government and businesses. The discussion pivots to trade dynamics with Mexico and the influence of the U.S. Agriculture Department under its newly appointed head, Brooke Rollins, a Texas A&M Agrilife graduate.

The hosts also critique Canada's temporary GST holiday on groceries, analyzing its limited benefits and unintended consequences for retailers and consumers.

Charlebois voices concerns over the carbon tax's impact on Canada's agri-food competitiveness, referencing his new peer-reviewed study supporting the position.

https://www.sciencedirect.com/science/article/pii/S2590198224002628

https://www.texasmonthly.com/bbq/texas-barbecue-joints-michelin-star/?utm_source=texasmonthly&utm_medium=email&user_email_address=c8927c8d3c616278b12723f170489295546cdaf87dc020c255245126109518bc&utm_campaign=BBQ%20NL%2011-23-24&utm_term=BBQ%20Newsletter

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.