Canadian Food Sentiment Index Debut, Thanksgiving Table metrics, St. Hubert gets focussed, and guest Heidi Dutton, CEO of Lovingly Made

In this episode, we're thrilled to welcome Heidi Dutton, CEO of Lovingly Made. Heidi shares how her organization is revolutionizing plant protein for people, pets, and aquaculture, ensuring the highest standards in sustainable sourcing. We dive deep into the world of agricultural entrepreneurship, with Sylvain providing his expert insights, particularly as someone who admires the ag innovators of Saskatchewan.

Sylvain also brings us updates from his recent travels to Calgary, where he explored the latest Carbon Border Assessment Mechanisms developments.

The highlight of today's episode is the release of the brand-new Canadian Food Sentiment Index Bi-Annual Insight Report. Sylvain walks us through the report's inspiration, key objectives, and some of the most surprising findings. With Thanksgiving just around the corner, we look at the good (and not-so-good) news for the typical holiday table, from rising costs to sustainable food trends.

We also explore how allergy-friendly restaurants find a competitive edge in a challenging food service market. In the spirit of consumer trends, we discuss how significant brands like St-Hubert respond to consumer price sensitivities with freezes and discounts.

Lastly, we touch on exciting news from Couche-Tard's business landscape as they increase their bid in the ever-competitive market. Tune in for this packed episode full of insights and expert commentary on the future of food and sustainability!

Read the full Canadian Food Sentiment report here. 

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.