Celebrating the growth and changing nature of market research in Germany at Succeet with Holger Geissler

This episode of Now that’s Eignificant, a Market Research Podcast. has host Michael Howard, the head of marketing at Infotools interview Holger Geissler, Managing Director of Succeet GmbH, organizer of the leading European trade fair for insights, data, analytics. He is also managing director and founder of Smart News Publishing House, which operates the business portals marktforschung.de, the German word for market research, and CONSULTING.de. Holger previously worked for over 20 years as a market researcher including as member of management board for the research agency YouGov.

Holger came on the show to talk about the optimism he has for the insights industry in Germany (and Europe) as well as the biggest European trade show for the insights industry, Succeet, which will open its doors on 25th to 26th of October in Wiesbaden near Frankfurt in Germany.

We hope you enjoy the episode.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

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