Change: The good and bad choices market research teams can make in 2023 with Ray Poynter

Ray Poynter joined us on this episode of Now That's Significant to talk about the good and bad choices that market research teams can make in the coming year, and how they need to embrace change in order to get ahead.

In the show...

We talked about the overarching themes and trends facing the insights industry over the next year or two.

Ray shared with us several particular challenges that the industry will need to grapple in 2023.

We talked about what organizations can do to hold on to their best people.

We discussed the insights professional’s role in helping its organization grapple with high inflation.

We touched on data quality initiatives

We looked some key initiatives on improving DEI

Ray talked about how market research and insights teams can leverage technology to help them deliver better outcomes for their organizations.

We explored what the agency/buyer relationship might look like in 2023.

And finally, we discussed the split of traditional v new methodologies in the market research world.

Enjoy the episode.